Holiday Prep
As we prepare to brine the turkey and bake pies this
Thursday, it is a wonderful opportunity to prepare for the holidays – and the
onslaught of retail media coverage. While I can’t wait for that slice of pie,
here are a few of my favorite finds that make the week go a little faster to
help get you to the long weekend:
- Turkey
Pardon – Turkey’s ‘Drumbone’ and ‘Wishstick’ were able to join previous
White House turkeys at Virginia Tech’s “Gobbler’s Rest” exhibit after
an official pardon. But not before spending some quality R&R at The
Willard Intercontinental Hotel over the weekend, courtesy of the National
Turkey Federation, who supplies the turkeys every year to the White House.
- Black
Friday or Bust – While consumers prepare for the annual trip to early
morning sales, a growing
trend for Black Friday is actually spent away from the crowds. A new
report from App Annie predicts that time spent doing mobile shopping via
apps will grow 45 percent in the U.S. during this week, compared to the same
time two years ago, and also expects apps to generate over six million hours of
shopping on Black Friday on apps such as Amazon, Wish, Etsy and Zulily alone.
Is this representing a shift away from the Black Friday in-store shopping craze?
- Naughty
or Nice? – Pinterest, in the spirit of the holidays, has launched “Pinterest
Secret Santa,” allowing users to find friends or family on Pinterest and
create custom boards based on ideas that those friends and families have been
saving. Or, use the “Secret Santa” to select a persona and find a gift that
will fit your family member – such as a pet person or a world traveler. If you
want to get started on your gift giving, you can check out the concept for
yourself here.
- Social
Media Video Watching – As attention spans continue to get shorter,
it continues to get harder for brands to get customers attention, especially on
social media. For example, Facebook users spend an average of 1.7 seconds with
any piece of mobile content on the platform, compared to 2.5 seconds on
desktop. Recent research from
Nielsen has found that brand recall, awareness and purchase intent is much
higher with video impressions that are only two-seconds. So perhaps that
short-attention span isn’t such a bad thing? To help make the most of those
two-seconds, Adweek offers some suggestions to break through the noise.
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