LCWA kicked off the holiday season with Illuminate 900, the second annual tree lighting ceremony hosted by
our client 900 North Michigan Shops to benefit Make-A-Wish® of Illinois. With a
gorgeous 50-foot tall tree at center stage, the event featured seasonal
activities, holiday performances and a host of yuletide characters. Ushering in
the holiday spirit, Santa led the countdown alongside Erin Powers, seven-year-old
Make-a-Wish recipient, to pull the switch and shine the first holiday lights on
the Magnificent Mile!
The extravagant event generated tons of media attendance and
excitement for the upcoming holiday season at 900 North Michigan Shops! Live
coverage aired on NBC Chicago, ABC Chicago and WCIU-TV. Several local lifestyle
magazines, including Michigan Avenue, Modern Luxury CS, Time Out Chicago and Make It Better featured online
coverage about the holiday happening. Chicago bloggers also joined the
festivities, with upcoming posts to be published by The Chicago Moms and The
Social Heir.
From a beautiful performance by the Chicago Children’s Choir
to hundreds of guests taking “an elfie” with The Real Elf, the event was a
great success – with Chicagoans coming together to ring in the true spirit of
the season. Happy Holidays!
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