LCWA recently helped client Ecore promote
its selection as the exclusive provider of state-of-the-art ergonomic flooring
for Hilton Hotels’ new revolutionary “Five Feet to Fitness” suites, a new
wellness concept that brings more than 11 different fitness equipment and
accessory options into the hotel room.
Hilton’s Five Feet to Fitness concept aims
to provide health and wellness-minded guests
with the amenities of a fitness
center in the privacy of their own rooms – making it more convenient than ever
to maintain health routines when traveling.
Each of the Hilton fitness rooms feature a
workout section covered in Ecore’s Forest rx
flooring, a highly versatile surfacing solution designed to provide good
ergonomics, comfort, acoustic benefits, and superior performance characteristics. The Forest rx flooring provides cushioning
to absorb impact on athletes’ joints, increases sound control so as not to disturb
neighboring guests during workouts, and offers anti-fatigue capabilities for a
variety of workouts ranging from high-intensity interval training and
plyometric exercises to yoga and meditation.
Our outreach to industry trade media to
announce the partnership with Hilton has generated extensive coverage including
nearly 15 placements to date in prominent athletics, hospitality and flooring publications
such as Athletic
Business, Building
Design & Construction, Floor
Covering Weekly, Floor
Trends, Hotel
Business and Hotel
Management. And, several other publications are planning future
coverage.
We look forward to generating more great
coverage for this innovative product installation and trendy new fitness
concept.
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