Friday, September 29, 2017

Twitterverse Hodgepodge: From Playboy to Poetry

Tons of new stories, social updates and haikus were being discussed, shared and retweeted this week! Here are my favorite finds:
  • End of Iconic Media Empire – One of the most popular hashtags this week was #RIPHefner, in honor of the Playboy founder. Hugh Hefner built his bunny-branded entertainment giant from the ground up. Even if your clients are a far cry from playmates, there are still valuable branding lessons to be learned from Hef.
  • Smart Fashion – Forget watches, bracelets and rings. Levi & Google released a smart jacket this week! The Commuter Truck jacket, targeted to those who travel by bicycle, has touch-sensitive fabric, allowing users to swipe or tab the sleeve to trigger commands that are sent to the connected phone. 
  • TV isn’t Just for the AirwaysBig social media players announced TV collaborations this week that’ll cater to our love of video. Facebook will be streaming NFL highlights and Twitter will be streaming 16 lives shows, giving brands access to TV-type advertising as viewer consumption shifts to online providers.
  • Social Surveillance – Starting on Oct. 18, the Department of Homeland Security (DHS) plans to collect social and internet search data on U.S. immigrants, including naturalized citizens and those with a green card. As BuzzFeed points out, there isn’t any proof yet that social media screenings are effective, fueling an online debate about whether or not the feds monitoring social profiles does more harm than good.
  • Celebration of Poems – Thursday was National Poetry Day and the Twitterverse was abound with haikus. Here’s one dedicated to PR:

Public relations
Plan. Write. Pitch. Stalk Journalists.
Media headlines.


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