Fierce competitors set aside
their differences in the name of barbecue and a good cause as some of
Kentucky’s finest distilleries and cooperages gathered at the Jim Beam®
American Stillhouse in Clermont, Ky,. last week for
the inaugural “Great Distillery BBQ Cook-off.” Together with the world’s No. 1
selling bourbon, Jim Beam®, LCWA helped demonstrate that
the world’s best barbecue comes from the world’s best bourbon distilleries.
From concept to reality in one month,
LCWA’s expert team of in-house event and media relations specialists brought
new meaning to bourbon and barbecue. The result was big and bold, just like the
whiskies the Beam family has been making for more than 220 years. Guests
enjoyed a series of hands-on activities such as cornhole, make-your-own
barbecue rub and interactive tableside cocktails as they watched teams smoke,
sear and sauce their way to the winners’ circle.
The competition not only
celebrated camaraderie and America’s native spirit, but also
supported Operation BBQ Relief, a nonprofit consisting of volunteers
from competition barbecue teams who provide hot meals to displaced families and
emergency personnel in areas impacted by natural disasters. The organization
was recently deployed in Texas and soon will be in Florida providing relief to
those affected by Hurricanes Harvey and Irma.
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