LCWA client and local Chicago company Fibre-Craft, a leader in creative
activities, has recently launched a new high-tech coloring sensation, DabitZ!
The new
DabitZ series, launched this August, combines innovative technology with
artistic spirit to take classic coloring to new heights with “dabbing.” Starter
sets come with everything you need to try this photomosaic art form and to make
your own masterpiece. DabitZ is inspired by the painting technique called
Pointillism, but users don’t need to be talented artists to “dab it up.”
Starter sets include templates called DabDesignZ, and the free DabitZ app can
transform any picture into a template design as well. Simply take a photo,
create a template, print it and dab it up!
LCWA has helped to lead a flurry of activity surrounding the
official DabitZ launch, from the official
release, to developing a feature story which has received pick-up
nationwide, including in the LA
Times, Houston
Chronicle, Chicago
Tribune and The
Baltimore Sun.
As we head into September, LCWA coordinated a co-op SMT just
in time for back-to-school season! DabitZ was touted as a wonderful, creative
addition to after-school activities, and the SMT was booked on more than 19
affiliates nationwide.
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