We kicked off back-to-school season
with an engaging social sweepstakes on behalf of our client, Boise Paper. In order to enter, we asked
people to give us their best back-to-school tip. This generated a lot of
insight to share with Boise Paper’s followers throughout August and
September. The sweepstakes, hosted on
Facebook, garnered a great response in engagement, exceeding our expectations
by offering personal tips, anecdotes and thoughts on how to best handle the upcoming
school year. The positive response provoked the LCWA team to create a fun video
that has been shared on social media and will be useful for school years to
come!
Check out the #BoiseB2S video for
more tips and tricks to make this school year a breeze.
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