Friday, June 9, 2017

Facebook Live to a McFlurry Surprise

The testimony of former FBI Director James Comey before Congress was certainly the hottest topic in the news this week, but there also was no shortage of marketing and pop culture news. Here are some stories that caught our eye.
  • Facebook Live Checklist – This week PR News reminded us that, “just because you can go live with nothing but an iPhone and an idea doesn’t mean you should.” The reputable industry news outlet shared IBM’s best practices for a successful Facebook Live event. Top tips include: Focus on interaction, how-to videos resonate, let the audience dictate the length and build a small crew.
  • Pretty, but Not So Tasty Popsicles – Thanks to our client Culligan International, we appreciate the importance of clean water, which is probably why a story on sewage popsicles from Mashable Social grabbed our attention. Students from the National Taiwan University of Arts, collected sewage runoff from 100 locations in Taiwan to make popsicles and create a social campaign that would emphasize the importance of clean water. In this case, we’ll look but not taste.
  • Welcome Ella and Alexander! – Hollywood welcomed two new members this week with the birth of Ella and Alexander Clooney.  Proud parents George and Amal released this statement following the twins’ birth, “This morning Amal and George welcomed Ella and Alexander Clooney into their lives. Ella, Alexander and Amal are all healthy, happy and doing fine. George is sedated and should recover in a few days.” Let’s hope George has recuperated by now.
  • McFlurry Sandwich Goes Viral – Created by a fan of McDonald’s, the McFlurry sandwich is a sweet combination of two items on the fast food giant’s menu – cookies and the Oreo McFlurry. The tasty sensation has gone viral with 18,000 retweets and 58,000 likes. We’ll take two!

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