Did you know, that pancreatic cancer’s five-year survival
rate is just seven percent? This is the lowest of all the major cancers, by
far. LCWA is trying to help improve this statistic by assisting our new client,
the Rolfe Pancreatic Cancer Foundation, in delivering and bringing awareness to
the utterly important message of early detection. Rolfe is a leading Midwest
institution with the mission to of being a catalyst for the early detection and
ultimate cure of pancreatic cancer. We are excited to be working with them to
help share and support this message.
To do so, LCWA helped launch Rolfe’s very first PR campaign
called Pancreatic Cancer: It’s Personal! On May 8, brand-new website
tools were activated to help individuals “know you family” and “know your
risk.” The website tools can be found at www.KnowMyRisk.org
and the tools include a worksheet to be filled out with family members to
discuss medical histories as well as providing access to genetic counselors across
the country. A press
release was distributed to key Midwest outlets to educate individuals about
early detection, its benefits and the new online assets.
In addition to the website and media launch, LCWA created
social media content on Facebook,
Twitter and Instagram to support the
media initiatives. The content displays pancreatic cancer statistics and
information about the online tools in a lively and engaging way. The goal of
ramping up Rolfe’s social media channels is to continue the support of the
message of beginning a path to early detection in order to elevate the survival
rate of pancreatic cancer. We look forward to continuing our work with Rolfe by
spreading this important message to as many people as possible and raising
awareness for the early detection of pancreatic cancer.
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