Whether it’s a boss that drones on and on with nothing but
clichés, equipment that doesn’t work, or
constant interruptions while on a conference call, office life is full of daily
frustrations. While these challenges are enough to raise anyone’s blood
pressure – could they also be an unlikely source of humor?
We certainly thought so, and with our client Boise Paper, we produced a comedic video
series as part of Boise Paper’s “Make Your Bright Ideas Look Brilliant”
campaign, meant to build awareness for the bright, high-quality Boise POLARIS® premium office paper line. For these
videos, we also wanted to create a friendly, relatable persona for the brand.
With four common office scenarios in mind, LCWA swung into
action by drafting scripts, casting actors, coordinating a film crew and
scouting locations. And while many commercial video shoots take months of
preparation, LCWA was able to rely on our previous production experience, trusted
relationships with producers and editors, and ties to Chicago’s artistic
community to deliver final, polished videos in a month’s timeframe.
As for going viral – since posting the videos in March, the
videos have received nearly 30,000 views on Boise Paper’s YouTube
channel and 100,000 views on Facebook,
and counting!
So without further ado, grab some popcorn and join the thousands
of people that have laughed along as Boise Paper demonstrates how to “look
brilliant” at the office, no matter what comes your way!
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