To help combat this
serious health issue and spread that message that #SleepRechargesYou, LCWA and
client American
Academy of Sleep Medicine
worked with teen influencers to effectively reach their peers where
they “live” – on social media – and encourage their large teen followings to
make sleep a priority.
These influencers all had numerous teen followers and focused on varied lifestyle interests such as sports or beauty. Each was provided with key messages about the importance of sleep, and encouraged
to create Instagram posts and Tweets describing their personal challenges and
victories in the battle to achieve healthy sleep. The content was met with high levels of engagement, including numerous comments from followers sharing how sleep affects their lifestyles.
The program, which can
be viewed in its entirety here, reached more than 600,000 social media users and garnered 17,500 engagements on the subject of #SleepRechargesYou.
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