
LCWA and AASM created an educational campaign to demonstrate
the benefits of telehealth for interactions between DME/HME providers and
patients. LCWA targeted outlets dedicated to the DME/HME industry with a press release
introducing the new platform, securing:
- An interview with HME Business discussing how AASM developed the product and its many benefits to the DME/HME industry, reaching about 10,000 decision makers online and 18,000+ in print
- A product/service listing in the March issue of HME Business reaching 18,000+ industry decision makers
- An advertorial placement in HomeCare magazine that was seen by 30,000+ DME/HME industry decision makers. LCWA strategically selected the February issue of HomeCare for the placement due to its distribution at the Medtrade industry trade show.
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