Friday, April 21, 2017

Spring Cleaning for Social Channels and Other Interesting Finds

The ups and downs of springtime have nothing on the storms taking place in the media universe this week. Preferring calmer waters, I have identified some nice reads from the week in social media:
  • PR Newswire featured a post on its blog about creating viral content. The story is key, but the personality behind the story (or point of view) can have a strong impact on people’s desire to share the content. Of course, it’s imperative to find the proper medium, to know one’s audience and to hire the right people to get the job done well.
  • Fancy some spring cleaning? Spin Sucks posted some great thoughts on how to clean up your social media accounts for business and personal use during this typical time for tune ups. 
  • Face-to-face client and employee meetings aren’t always possible but are definitely desirable. This interesting article from Harvard Business Review suggests that in-person “asks” are more successful. How do you ask people to do things for you? 
  • Thanks to this article and photo gallery from DNA Chicago, I discovered an amazing Chicago photographer who photographs abandoned spaces in the city. I’ve long been drawn to such urban decay and invite you to take a look at the work

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