LCWA helped client Urgent Care
Association of America spend the first few months of 2017 staying on the
forefront of emerging healthcare trends by landing two bylined articles in top
trade outlets, targeted at leaders in the insurance industry as well as
colleagues in the urgent care industry. With an increased need for the
value-based care provided at urgent care centers, which deliver high-quality
care for common illnesses and non-life-threatening injuries, the relationship
between urgent care and payers has never been more symbiotic.
The first article, authored by Laurel Stoimenoff, as UCAOA’s chair
of Health & Public
Policy/Legislative Committee, appeared in the January
issue of California Broker. The article spoke
directly to brokers about how the urgent care industry, when included in payers’
networks, can improve patient experience and overall population health, while
reducing costs.
The second, which appeared in prominent industry website Becker’s
Hospital Review , authored by Cindi Lang, MS, RN, chair of the UCAOA
Accreditation Committee, promoted UCAOA’s Accreditation
program by citing recent case studies of major payers (including Blue Cross
Blue Shield of Georgia) in some states now requiring local urgent care centers to achieve
accreditation in order to be included in-network. This showcased the numerous
advantages available for centers that fulfill high standards of urgent care
accreditation, and underscored how payers and consumers are increasingly
demanding proof of value and quality from healthcare services.
Through these articles, UCAOA was able to effectively reach
multiple stakeholders and provide convincing arguments to payers, brokers and
members/potential members about urgent care’s vital role in the healthcare
landscape, and positioned UCAOA, as its Accreditation program continues to
direct impacts payers’ policies, as the one of most influential organization in
the space. Coming up next for the association: the 2017 UCAOA Urgent Care Convention
& Expo.
So glad to be working with our team at LCWA! Thank you for your continued assistance and diligence in getting UCAOA and the urgent care industry in key publications and noticed by media, consumers and stakeholders.
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