
For the past few years, the American Academy of Sleep Medicine (AASM) has leveraged the attention on the lack of sleep that surrounds daylight saving time to raise awareness of a very common and dangerous sleep disorder: insomnia. Insomnia Awareness Day takes place each year on the Monday after daylight saving time in the spring to educate the public on the symptoms, warning signs and treatment options for those who experience prolonged, disrupted sleep.
To ensure information is made available to as many consumers as possible, LCWA and AASM developed a multi-platform campaign that includes:
- Press release to media contacts
- Blog posts on health-themed outlets: Huffington Post, Thrive and ShareCare
- Social media sweepstakes featuring a quiz about insomnia symptoms
- Media interviews in print and online: TODAY.com, Newsweek, Real Simple, CBSNews.com, etc.
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