The Boise Paper “Make Your Bright Ideas Look Brilliant”
campaign is building awareness for the bright, high-quality Boise POLARIS®
Premium paper line. To complement this campaign as well as drive customers to purchase
Boise POLARIS Premium paper, LCWA held an online sweepstakes asking consumers
how they would “look brilliant” at work and beyond in 2017. As expected, this
question generated a lot of insightful and powerful answers about what it means
to look brilliant.
The “Look Brilliant” Sweepstakes offered a first place prize
of a $250 Office Depot gift card and was promoted on Boise Paper’s main social channels
of Facebook
and Twitter. The Sweepstakes was very successful, scoring
more than 7.4K entries in three weeks. After the Sweepstakes, LCWA created a short
video to capture the great office tips provided by the entrants. Some of the
best tips include: dress for success, surround yourself with a great support
system and create an efficient and organized workspace.
We love developing exciting and helpful social content for
our resident “office life” expert, Boise Paper. Stay tuned for more great
programs throughout the year!
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