As the saying goes, a
satisfied customers is the best business strategy. With that in mind, LCWA recently worked with Trex to harness
the power of its happy deck owners through the #MyTrexDeck sweepstakes. This
multi-channel social promotion served two main purposes – to encourage warranty registrations among Trex deck owners and to leverage
them as brand ambassadors.
The promotion started with
an Instagram contest that required Trex deck owners
to register their Trex warranty and upload a photo of their deck using the
hashtag #MyTrexDeck for the chance to win $2,000 in Trex accessories, including
Trex Outdoor Lighting and Trex
Outdoor Furniture,
to enhance their Trex deck. Five entrants were selected as finalists to move on
to a Facebook voting sweepstakes where a winner would
be chosen by Trex fans.
To encourage voting
participation, we offered Facebook fans the chance to win $5
00 worth of Trex
Outdoor Lighting and Trex Outdoor Furniture. This incentive successfully helped
to drive more than 1,100 votes on the finalists’ photos.
In addition to driving
warranty registrations, this promotion nurtured brand loyalty among existing
Trex deck owners by celebrating their Trex projects. Simultaneously, sharing
those projects with the brand’s sizeable Facebook community provided ideas and
inspiration for future customers.
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