LCWA and client Trex Company, the world’s largest manufacturer of
wood-alternative composite decking, recently took the Big Apple by storm to
meet with top-tier shelter, design and lifestyle magazines. During a whirlwind
two-day media tour in New York City, we met with editors and staff writers from
14 different publications.
An annual initiative designed to keep Trex top-of-mind with
editorial influencers, these meetings provided the opportunity for us to
reinforce the company’s position as the ultimate outdoor living resource by
showcasing its extensive portfolio of Trex products and user-friendly online
resources. We also were able to brainstorm story ideas with editors on the spot
and discuss how Trex could fit into outdoor living coverage planned for 2017
and beyond.
So, come next spring and summer, don’t be surprised if you run
across Trex as you’re flipping through the pages of your favorite magazine!
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