LCWA and client Trex Company, the world’s largest manufacturer of wood-alternative composite decking, recently took the Big Apple by storm to meet with top-tier shelter, design and lifestyle magazines. During a whirlwind two-day media tour in New York City, we met with editors and staff writers from 14 different publications.
An annual initiative designed to keep Trex top-of-mind with editorial influencers, these meetings provided the opportunity for us to reinforce the company’s position as the ultimate outdoor living resource by showcasing its extensive portfolio of Trex products and user-friendly online resources. We also were able to brainstorm story ideas with editors on the spot and discuss how Trex could fit into outdoor living coverage planned for 2017 and beyond.
So, come next spring and summer, don’t be surprised if you run across Trex as you’re flipping through the pages of your favorite magazine!