Friday, December 23, 2016

Favorite Finds

This week on Twitter, the social media behemoth, Facebook, made headlines and hashtags nearly every day. Here are my favorite #Facebook finds:
  •  Radio Rises Again – Social media won’t kill the radio star. Facebook plans to introduce live broadcast streams in 2017. Once fully launched, any user can set up their own radio station on the platform, with access to a potential audience of 1.75 billion people.
  •  The Fake News Fix – The German government doesn’t think Facebook’s anti-fake news tools are enough. Amid fears that viral fake news stories could affect the country’s 2017 national elections, the government is planning a bill that will fine Facebook 500,000 euros ($522,000) per fake news post!
  •  Social Celebs – According to Vanity Fair, 2016 was the year that social media replaced celebrity public relations. In today’s cultural landscape, social platforms have become more valuable than tabloids and television. But, the author warns, not having a PR pro can be dangerous territory – causing celebs to lose control of a situation, which can outweigh what they gained in authenticity.
  •  Zuckerberg’s Acting Debut – Having revealed how he built his AI assistant, dubbed “Jarvis,” Mark Zuckerberg has now shared a video showcasing the virtual assistant in action. While Zuckerberg won’t be winning any Oscars, the video is pretty funny – and features Morgan Freeman as Jarvis!
  •  Facebook Live Tools – In accordance with the biggest social media trend in 2016, Facebook has released a set of new features to help manage its live video streaming. Venture Beat shares how celebrities and social media teams can better collaborate, edit and manage Facebook Live shares.

Friday, December 16, 2016

Favorite Finds

It is too cold to even move this weekend in Chicago, so here is some news to warm your mind, body, and spirit.
  • PR professionals know how important accurate reporting is for their clients. This past week, Facebook admitted that it has not been helping with that effort. In September, Facebook released that there was a miscalculation in the average viewing time for video ads the past two years, inflating those numbers greatly. In November, they admitted to a bug in their page insights reach numbers. Now there are errors with estimated reach numbers. Find more information on the bugs and what Facebook is doing to fix them.
  • Google Chrome released a web extension last week that may help find common ground in a highly divided America. The extension replaces all photos of Donald Trump in your browser with pictures of kittens. It seems like something many of us could use right about meow. 
  • As a part of his effort to support military families, self-titled “Rock the Troops”, Dwayne The Rock Johnson appeared on the Tonight Show late last week to coordinate a surprise for one of the show’s producers—reuniting her with her husband who had been deployed in the US Air Force. 
  • Finally, in some more festive news, today is National Christmas Jumper Day – a cause to support the organization Save the Children, as well as an excuse to wear you best/ugliest Christmas sweater.

Bundle up in that Christmas sweater and have a warm weekend!

Friday, December 9, 2016

Favorite Finds

Winter has finally reared its head here in Chicago, and as we put on our woolies, here are a few of my favorite finds that can keep at least your Internet browser warm:
  • Social Spending Fever – Advertising agency Zenith has predicted that by 2020, the amount of advertising spent on social media ad revenue will hit $50 billion, and account for 20 percent of internet revenue.
  • Instagram Updates – After Facebook, Twitter and YouTube have taken stronger
    stances on dangerous content,
    Instagram rolled out a hate speech update that allows users to remove comments completely and remove followers from private accounts.
  • Google Goes Emoji – Google is finally embracing emojis. Individuals can now tweet an emoji at the @Google handle, and receive nearby locations and searches relevant to the emoji you used.
  • Pokémon Frappe – Pokémon Go and Starbucks announced a partnership this week. Starbucks will be debuting a Pokémon Go Frappuccino – a frozen raspberry and blackberry-flavored frappe. The drink, which will be available for a limited time, will be featured only at store locations listed as PokéStops and Gyms.
  • Skimm Strategy – One of the most popular daily email newsletters, theSkimm, an off-beat wry approach that reaches millions every day. With headlines such as “What to Say to Your Friend Who Wants to Go Skydiving for Her Birthday,” it provides ample lessons for public relations and communications. Check them out from PR Daily here

Tuesday, December 6, 2016

Trex Takes on the Big Apple

LCWA and client Trex Company, the world’s largest manufacturer of wood-alternative composite decking, recently took the Big Apple by storm to meet with top-tier shelter, design and lifestyle magazines. During a whirlwind two-day media tour in New York City, we met with editors and staff writers from 14 different publications.

An annual initiative designed to keep Trex top-of-mind with editorial influencers, these meetings provided the opportunity for us to reinforce the company’s position as the ultimate outdoor living resource by showcasing its extensive portfolio of Trex products and user-friendly online resources. We also were able to brainstorm story ideas with editors on the spot and discuss how Trex could fit into outdoor living coverage planned for 2017 and beyond.

So, come next spring and summer, don’t be surprised if you run across Trex as you’re flipping through the pages of your favorite magazine!

Friday, December 2, 2016

Favorite Finds

This past week kicked of the busy holiday shopping season and the Internet was abuzz with deals and steals. Here are my favorite finds from this week:
  • Shopping on the Sly – A survey of North American workers by staffing firm Robert Half Technology revealed that nearly half of employees (49%) shop at work on Cyber Monday but most (65%) try to hide it from their bosses.
  • Crowning Achievements – Whether you're just beginning your career or are a seasoned professional in need of a pep talk, here are some lessons inspired from “The Crown” Netflix series on how to be more confident at work
  • Perfecting Pitching – PR pros should consider these tips for successfully pitching reporters courtesy of Micah Warren, co-founder of Large Media. Among the tips, be authentic, think like a journalist and respect a journalist’s time.
  • Writing Wisdom A recent infographic from highlights five of the most common bad writing habits and how to avoid them.
  • Holiday Sales Surge –The 2016 International Council of Shopping Centers (ICSC) Thanksgiving/Black Friday Shopping Report shows that three quarters of Americans spent the same or more this year – a positive indicator for the holiday shopping season. And U.S. online sales gained momentum on Cyber Monday – surpassing initial expectations by hitting a record $3.39 billion as consumers snapped up deals on the busiest day of the year for Internet shopping.