To celebrate the start of the school
year and thank teachers for their dedication to students throughout the
country, LCWA helped client Boise Paper
develop a month-long, digital campaign that would thank teachers across America
for their role in educating children.
The campaign consisted of three key
components – a social media program, blogger partnerships and a sweepstakes.
The month-long social media campaign consisted of engaging Facebook and Twitter
posts that featured statistics on the benefits of paper in education. During
the same time, we partnered with eight bloggers to discuss back-to-school
shopping and the importance of quality paper, such as Boise POLARIS® Premium Multipurpose paper, when it comes to learning.
Finally, in order to help our social
media fans thank their favorite teacher, we hosted a sweepstakes where entrants
were asked to share who their favorite teacher was to be entered for the chance
to win an Office Depot gift card for their back-to-school shopping and two
cases of premium paper for their favorite teacher.
Overall the program successfully generated
more than 1 million impressions and showed teachers across the country that
Boise Paper appreciates all they do for students.
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