- Bone-afied Star – Whether you’re a Trump or Clinton supporter, the undisputed victor of this week’s presidential debate was undecided voter Ken Bone, whose bright red sweater, huggable demeanor and disposable camera secured him instant viral status. @BuzzFeed captured some of our favorite tweets on the man, the myth and the legend. With Halloween around the corner, it’s no surprise that his now famous frock is reportedly sold out.
- Fall Fashion Cat-ure – One of the tiniest survivors of Hurricane Matthew is also one of the most stylish. This newborn kitten was rescued from the torrential downpour and taken to a Raleigh, N.C. PetSmart, where employees fashioned a sweater for her out of a tube sock. A shopper’s tweet captured the adorable images, which have received 128,000 likes and 72,000 retweets, as well as coverage by @ABC News and @HuffingtonPost. Best of all, the tiny kitten has already been adopted.
- Fly the W – In non-sweater related news, our hometown @Cubs staged their greatest postseason comeback in 106 years Tuesday night, knocking out the San Francisco Giants and winning the National League Division Series. @Chicagoist captured some great images of the celebration.
- Keep Calm And… – Plagued with issues since first launching in August, Samsung's Note 7 is officially recalled by the company yet again, but the complete damage caused to the brand is yet to be determined. @PRWeekUS examines the five things the company must do to salvage its reputation, while @PRDaily offers these tips for navigating a crisis.
Have a great weekend!