Friday, September 30, 2016

Favorite Finds

The new fall wind blew in news from entertainment to politics and more this past week! Check out some of our favorite finds:
  • Social media continues to create new opportunities to share your point-of-view… now more literally than ever. Snapchat, now under the umbrella of Snap Inc., unveiled their first ever hardware product last week—Snapchat Spectacles. Made to look more like regular sunglasses (in comparison to the futuristic look of the Google Glass), this new supplement to the app records video through a 115-degree-angle lens located next to the lenses of the glasses themselves that more closely matches the eyes' natural field of vision. Wearable technology continues to get more user-friendly every day.
  • Everybody loves the show Friends, and that includes the cast. Last week stars Courtney Cox (Monica) and Lisa Kudrow (Phoebe) appeared on the show Celebrity Name Game, on which Cox is a producer, and played a game of Friends trivia. They did not disappoint.
  • After directing Disney’s most recent live-action reboot involving talking animals (The Jungle Book), Jon Favreau hasn’t had enough. On Wednesday, Disney announced a live action reboot of The Lion King with Favreau at the helm. Fans everywhere are “roaring” with excitement.
  • Did you catch the catch the first presidential debate on Monday? Seems like not everything that was said was 100% true (shocking, huh?). Check out this article with an annotated transcript of the debate that will keep both sides of the aisle honest.
  • Do you think the whole debate seems like it might be a joke? Well the internet is making it one. Here are the best memes from the debate from all over the World Wide Web.
  • Thursday was National Coffee Day, but it seems that our international friends may have been celebrating a little more than we were. While 3.1 kg of coffee per capita is consumed in America, that only puts us as the 25th highest coffee drinkers. Finland, the #1 spot, drinks over three times as much coffee with 9.9 kg of coffee per capita per year! Check out some more coffee facts next time you pick up a cup!

Friday, September 23, 2016

Favorite Finds

It was another big week of news and trending topics! Some of my favorite stories of the week are below.
  • It’s over!Brangelina, one of Hollywood’s most talked-about and high-profile celebrity couples, is calling it quits. The story broke after Angelina Jolie filed for divorce from husband of two years, Brad Pitt, citing “irreconcilable differences.” Although the marriage only lasted two years, Jolie and Pitt have been romantically linked since 2005, when the couple’s film, Mr. and Mrs. Smith, debuted. Pitt was still married to Jennifer Aniston at the time, but soon after Pitt and Aniston divorced, Brangelina started soaking up the spotlight. New reports have begun to surface stating that an investigation is underway looking into child abuse claims against Pitt.
  • Humanity knows no age – A six-year-old boy, Alex of New York state, wrote a handwritten letter to President Barak Obama, asking him to please bring Omran Daqneesh, a young Syrian boy who is well-known for his viral photo, to the US to live with him and be his brother. President Obama was so touched by Alex’s letter of genuine, heartfelt emotion and care that he shared the letter at the Leaders Summit on Refugees.
  • Fall is officially back – With the official first day of Fall comes the release of many new TV seasons and series. This week, to name a few, Grey’s Anatomy, How To Get Away With Murder, Law & Order: SVU, The Voice and many more are back and better than ever. Also making headlines are some new series sure to get you hooked on the small-screen. Designated Survivor, Speechless and This Is Us are some of the big networks new shows – hoping to make it past the first season.
  • Not-so-happy hacking – Yahoo, the website you might have an old email address with, second in line to Google and multi-media platform, announced on Thursday that a hacker – possibly working for a foreign government – stole as many as 500 million users account information in 2014. This hack includes email addresses, phone numbers, birthdays, passwords and other security information. Yahoo has since updated its security FAQ page to include response tactics and a security email to affected users. So, if you haven’t gotten a READ ME NOW email, you are probably in the clear, but it wouldn’t hurt to change that three-year old password anyway.  

Friday, September 16, 2016

MAVEA Takes TV by Storm

As a leader of innovative and stylish water filtration products, our client MAVEA recently launched industry-first water filtration technology to the United States and Canada. The brand-new MicroDisc filter is smaller than a drink coaster and filters 50% more than leading water filtration brands.

To launch the MicroDisc – which fits into the pitcher, carafe and water bottle interchangeably – LCWA established a strong presence throughout traditional media, social media and online influencers. LCWA coordinated a Satellite Media Tour (SMT) with lifestyle expert, Terra Wellington to help spread the word about the MicroDisc on television and radio.

LCWA leveraged the timing of back-to-school in association with the MAVEA MicroDisc water bottles, positioning it as the perfect item for on-the-go hydration for kids of all ages. The segments walked through each unique and important feature of the MAVEA MicroDisc products – showing what sets it apart from the competition. We garnered more than 11 million impressions to date, both through digital and broadcast outlets in markets such as Charleston, Columbus, Roanoke and Ft. Myers.

Check out the clip from Fox 4 News Now below to discover more about the MAVEA MicroDisc system and its benefit to a healthy lifestyle.

Favorite Finds

With fall just around the corner, this week was full of companies rolling out new products and updates. Here are some of my favorite finds from around the web this week. 
  • On the heels of Apple’s new product announcement, The Fruit’s newest operating system rolled out this week, to both praise and criticism alike. The update revealed a slew of new features, including the ability to delete default apps, send reactions and effects with text messages and updated emojis. 
  • The newest crop of words have been added to the Oxford English Dictionary, and it’s evident that this update was heavily influenced by a younger generation. Words such as YOLO and yogalates are now officially part of the English language. 
  • It’s amazing what people can do when they come together for a good cause – including helping Nelly pay off his debt. After it was revealed that the rapper owes the IRS a large amount of money, a superfan discovered that if Spotify users stream his most popular hits more than 287 million times, the celeb can collect the money he needs. Thousands of fans have since committed to silently play his music overnight.
  • Earlier this year Twitter announced that they would be rolling out an update where links, photos, videos and handles are no longer included in the platform’s 140 character limit. This week they announced that the new changes will go into effect beginning on September 19. 

Friday, September 9, 2016

Favorite Finds

Fall has unofficially started with the passing of Labor Day and the beginning of school for many – including Chicago students. However, the humidity and 90+ degree days that have been hitting Chicagoland seem to be feeling the summer fever. Despite the swelter, here are my favorite finds:
  • Death to the jack: Apple’s fall event did not disappoint, and was full of luster with new products and software – including the new iPhone 7 – which, to the disappointment of many (and celebrated by some), will do away with the headphone jack. Instead, Apple will be including an adapter for older headphones, and has launched new wireless earbuds, AirPods, which have been mocked on Twitter – don’t forget the reaction to the Apple Pencil.
  • No more newspaper? This week, the Newspaper Association of America, a trade group that has represented major newspapers since 1887, dropped the word that defined it: newspaper. The group will now be known as the News Media Alliance. As the media world continues to change, the news arena continues to evolve to keep up.
  • #Zoom in: Instagram has launched a new feature – now individuals have the ability to zoom in on photos and videos by pinching the screen. Check out how some brands are already utilizing this to up their ‘gram game.
  • Are you an upstander? This week, Starbucks unveiled its first content series, “Upstanders,” which is available via written stories, videos and podcasts. The series is designed to highlight 10 positive and inspiring tales from across the country. Rather than creating branded content to promote Starbucks, this is storytelling for the public interest from a Fortune 500 company.
  •  Measuring Connections: LinkedIn announced this week a new feature for conversion tracking for marketers’ text ads and sponsored content, offering tools to track the number of sign-ups, content downloads, leads and purchases from campaigns.

Friday, September 2, 2016

Favorite Finds

With Labor Day around the corner, let’s take a quick look back at this week in social media!  Here are a few of my favorite recent reads:
  • This insightful article from Maximize Social Business reminds us all that engagement in all its forms is key, not the number of “likes” or page views a brand receives. It’s sometimes too easy to focus on big numbers and metrics that may not be as meaningful to the brand or company.
  • We have worked with a number of entrepreneurs over the years. This MOMeo story succinctly outlines some essential skills a successful entrepreneur must have – or at least foster – to be successful.
  • Few people would describe me as outdoorsy, but I do enjoy time out-of-doors in the city with friends and family, including my nephew. This thoughtful post from The Stir may give you some fresh ideas for outdoor urban living! 
  • Crain’s Chicago Business published a wonderful fall cultural calendar for Chicagoans and visitors to the Windy City. There’s something here for everyone!
  • One of our client Trex’s “Trexperts,” Kate Campbell, whom you may know from HGTV, posted this beautiful photo reminiscent of fall.

Enjoy the long weekend and the start of fall, just around the corner.