
Starting in Des Moines, Iowa – home of media conglomerate
Meredith Corporation and its flagship title, Better Homes and Gardens – the team spoke one-on-one with editorial
staff and influencers, offering demonstrations of the new MAVEA
MicroDisc water filter and positioning MAVEA as a buzz-worthy player in the
water filtration industry.
From there, we headed to the media capital of the world –
New York City – for back-to-back media events focused on holiday gift guide
opportunities. Our interactive display offered attendees a first look at the
MicroDisc and its corresponding products – the Water Filter Pitcher,
Carafe
and Water
Bottle. All attendees were eager to try the products for themselves –
providing us with an ideal opportunity to follow up and secure future media
coverage.
The key to long-term PR success for our clients is
establishing real relationships with media – and in this digital era of media
relations, events such as these are even more valuable for solidifying
relationships with veteran editors and establishing rapport with new ones. With
introductions complete and follow-up underway, we look forward to converting
these leads into placements!
No comments :
Post a Comment