Sun or Snow at the National Hardware Show!
When
our client Snow Joe + Sun Joe
announced that it wanted to do its biggest giveaway yet – two trips for two to
any SUNNY or SNOWY destination in the U.S., we knew we had to go all out with a
full social blitz to promote this epic sweepstakes. One of the trips was to be
given away on site to attendees at the National Hardware Show, so LCWA staff
traveled to Las Vegas to promote the #SunOrSnowJoe sweepstakes and encourage
entries, integrate another QVC product feature event, and meet media at the
booth to show them the extensive line-up of innovative electric lawn and garden
tools from Snow Joe + Sun Joe – including the revolutionary iON Dual Stage Snow
Blower – the first completely cordless, self-propelled, battery-powered two-stage
snow blower. While at the show, we helped drive constant activity at the booth
and segued interest from sweepstakes entrants into full-blown booth tours. In
addition, we leveraged the #NHShow hashtag for attention at the show and shared
hundreds of photos and dozens of videos with Snow Joe + Sun Joe fans and
followers on Facebook, Twitter, Instagram, Vine and Snapchat – including a live winner
announcement from unofficial mascot Snow Bro on Facebook Live and
Periscope.
After
the show, the fun continued, as we rewarded Snow Joe + Sun Joe’s loyal and
active Facebook community with a #SunOrSnowJoe sweepstakes of their own,
leading to nearly 17,000 entries and 500 fans gained, end ending with another Facebook
Live winner announcement! We look forward to pushing the envelope on social
media for Snow Joe + Sun Joe as they continue to revolutionize the lawn and
garden tool industry.
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