When our client Snow Joe + Sun Joe announced that it wanted to do its biggest giveaway yet – two trips for two to any SUNNY or SNOWY destination in the U.S., we knew we had to go all out with a full social blitz to promote this epic sweepstakes. One of the trips was to be given away on site to attendees at the National Hardware Show, so LCWA staff traveled to Las Vegas to promote the #SunOrSnowJoe sweepstakes and encourage entries, integrate another QVC product feature event, and meet media at the booth to show them the extensive line-up of innovative electric lawn and garden tools from Snow Joe + Sun Joe – including the revolutionary iON Dual Stage Snow Blower – the first completely cordless, self-propelled, battery-powered two-stage snow blower. While at the show, we helped drive constant activity at the booth and segued interest from sweepstakes entrants into full-blown booth tours. In addition, we leveraged the #NHShow hashtag for attention at the show and shared hundreds of photos and dozens of videos with Snow Joe + Sun Joe fans and followers on Facebook, Twitter, Instagram, Vine and Snapchat – including a live winner announcement from unofficial mascot Snow Bro on Facebook Live and Periscope.
After the show, the fun continued, as we rewarded Snow Joe + Sun Joe’s loyal and active Facebook community with a #SunOrSnowJoe sweepstakes of their own, leading to nearly 17,000 entries and 500 fans gained, end ending with another Facebook Live winner announcement! We look forward to pushing the envelope on social media for Snow Joe + Sun Joe as they continue to revolutionize the lawn and garden tool industry.