
During the one-hour “Home Front” chat hosted by The Washington Post Home & Design Writer
Jura Koncius, participants submitted questions related to their outdoor living
spaces to be answered in real time by the Trexperts. Paul and Kate fielded 25
questions on a variety of topics, ranging from decking materials and colors to outdoor
living accessories and deck maintenance. During the course of the conversation,
our Trexperts highlighted the many advantages of composite over wood decking,
and were able to organically promote the Trex brand and drive traffic to Trex.com.
Based on the success of
the live chat, excerpts were then selected to be featured in an outdoor living
article published in the April 28 print edition of The Washington Post. Overall,
more than 40.4 million consumers have learned about the advantages of Trex
composite decking over its competitors. Plus, the Q&A will continue to pay
dividends, as it will “live” on the newspaper’s website and continue to drive
traffic to Trex.com.
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