Favorite Finds
This was a busy week out there in social land! People were
talking about all sorts of news and useful tidbits such as the new Facebook
roll outs and Goodbye to Kobe. Amid all the chatter, I found some golden
nuggets to share with you. Here are my favorite finds:
- Pay Up
– Spring is in the air and everyone is focused on all things fresh
and green. Green like money, that is. This past Tuesday was #EqualPayDay that
served as a reminder of the prevalent gender pay gap. This brought about a
plethora of stats
illustrating the inequality in compensation between male and female workers. As
the issue has played a role in the 2016 Presidential election, the social
channels were abuzz with content from political figures trying
to get on the right side of history.
- (Awesome)
Nerd Alert! – Alpha Centauri, a star 4.37 light-years ago, has been garnering
a lot of attention this week due to a sudden influx of interest in space
exploration. A group of scientists, philanthropists, tech innovators and billionaires
announced a plan to send a fleet of robot spacecraft to Alpha Centauri to
deliver thousands of small probes into space. Potentially costing billions of
dollars and taking decades to accomplish, the project aims to release the probes
into space where they will be propelled by laser beams from
Earth to scour the universe.
- You got
somethin’ to say? – This week Los Angeles Lakers star Kobe Bryant (aka the Black
Mamba) played his last game before retiring from basketball. To help fans share
their Kobe love and fond farewells,
Nike Basketball promoted #MambaDay on
April 13th. Lovers and haters of Bryant alike flooded social
channels with their memories and media. On
the flip side, #MyAdviceToTrump was
trending as more people found themselves brimming with wisdom for the
unconventional nominee. We
also saw #LetMeCheerYouUpBy
generate massive amounts of funny videos, happy thoughts and other little
pick-me-ups such as Erin Brockovich’s pic of Jane Goodall.
- The ‘Book’s Big Reveal – This week Facebook held (and streamed live) its
two-day F8 Developer
Conference to showcase new products, tools,
interactive demos and industry speakers discussing the future of FB and social
technologies. Some of the major updates revealed included: an
open-source 360-degree video
camera, living streaming from
any camera even a DJI drone, a “save for later”
feature and the much anticipated bot platform for
messenger. Oh, and don’t forget the virtual reality selfies! Next
on the list? Zuckerberg says augmented reality glasses are “what we’re trying
to get to.” Here’s a helpful guide for
using Facebook Live.
- Not to be out done, Insta’s big news – While
Facebook was making so much noise at its convention, Instagram
announced a new look for Explore featuring video channels. You can browse for
videos or have personalized recommendations presented in the “Videos You Might
Like” section.
- We only know BIG data – The collection, analysis and application of data is seen in just
about every industry you can think of – PR included. Luckily, Forbes’ Abbi
Whitaker wrote up a list of five tools for data-driven PR. These resources help PR teams
keep track of everything from infographics and social media analytics to
influencer rankings and website data extraction. I stumbled across one called Coverage Book that aims to make media reporting a breeze!
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