
To educate
patients about the differences between urgent care and emergency care, LCWA and
our client the Urgent Care Association of America (UCAOA)
have launched an “Urgency or Emergency” campaign. In addition to conducting
aggressive media
outreach and creating a visual infographic
with compelling stats, we are helping UCAOA spread the word through its social
media channels and member communications vehicles.
An #UrgencyorEmergency Twitter
chat held on March 2nd allowed UCAOA to
engage even further with patients and provide an opportunity for participants
to learn about the topic directly from UCAOA’s urgent care experts. Patients were eager to learn about the relatively recent growth of freestanding
emergency rooms, which look like urgent care centers but charge emergency room
prices.
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