Friday, March 25, 2016

Favorite Finds

This week’s Twitterverse featured several helpful tips and interesting marketing reports for PR practitioners. Here are some of my favorite finds for the week:
  • Perfect Proofreading: Check out these 10 punctuation essentials for every writer courtesy of @PRDaily.
  • The IoT Marketing Evolution: Not only is the emergence of IoT revolutionizing the way we see and participate in everyday activities, it is also impacti
    ng the world of marketing. @DC_Inno outlines some opportunities to consider.
  • Rolex Ranked First, VW Down:  The Reputation Institute has released its annual list of the world’s most reputable companies, and there are some familiar faces in the top 10. Rolex made the leap to the top spot, while Volkswagen fell from No. 14 in 2015 to No. 123 this year in wake of its emissions scandal.
  • Interview Excellence:  Adhere to these 10 crucial steps and you’ll be ready to give the best interview for yourself, your organization and your brand’s image.
  • Capitalizing on Cuba: @PRDaily reports how brand managers are setting their sights on Cuba after Obama’s keynote address this week. 

Friday, March 18, 2016

I wonder, will PTAT?

I got 99 #PR words but PTAT wasn't one of them. Until this week, thanks to an Australian firm's new glossary of more than 100 frequently used PR terms. Find the rest here, with some fun phrases specific to down under. (BTW - PTAT is short for People Talk About This. I like it.)

In the week’s other news, sorry gals, Cookie Monster is officially off the market. The hungry, hirsute Muppet and his new lady love Siri were spied flirting and baking cookies together this week in a new ad for Apple’s new iPhone 6s hands-free Siri feature

Austin’s South by Southwest Festival is an annual launch pad for new trends in music, the arts, business, tech and social media. For those who couldn’t go, like me, thanks to Social Times for ID’ing five marketing trends emerging from SXSW including the rise of social messaging over social media, challenges in measuring “dark social” interactions, and a general trend to less telling and more showing. Read the rest here.

Speaking of showing rather than telling, Adweek posted a handy infographic with new ad specs for Facebook and Instagram, a must have for any professional creating visuals and graphics for social media.

Also, Instagram took a timeout this week. Meaning, if your feed started looking different, it’s because the photo and video sharing site stopped posting chronologically, and started using an algorithm that curates your feed based on your top interests. 

Finally, graduation gift-giving season isn’t far off. If you’re looking for a clever present for any Game of Thrones teen fan bots in your life, may I recommend “Oh, The Places You’ll Snow,” a new Dr. Seuss parody book set in Westeros, with a tongue-in-cheek, rhyming take on how to navigate a stark future.

Thursday, March 17, 2016

In the Mix...First Alert and Chicago Bulls Team Up to Take Charge of Fire Safety

Our client First Alert has partnered with the Chicago Bulls to help educate kids about the importance of fire safety! As part of this partnership, the year’s first “Take Charge of Fire Safety” event was held this week at the Kroc Center on Chicago’s South Side. More than 150 kids attended the after-school event, which featured the Incredibulls as well as Benny the Bull and the Elevators. Special guests included representatives from the Chicago Fire Department, who were on hand to demonstrate how the fire engine works and talk about how kids can help their families be fire safe. Each child who attended received a gift bag with an educational coloring book, a firefighter hat and a t-shirt – and a First Alert smoke alarm to take home to their families. WGN-TV was on hand as well to spread the word about this great partnership. This is the first of three events in 2016, and we look forward to more great experiences in the coming months! 

Tuesday, March 8, 2016

In the Mix…UCAOA Asks, “Urgency or Emergency?”

Convenient hours, affordable visits, quality access, short wait times – there are many reasons why urgent care centers are popular with patients. But while urgent care is appropriate in a lot of situations, specifically injuries and illnesses that need immediate care but are not life- or limb-threatening, it’s not always the best option.

To educate patients about the differences between urgent care and emergency care, LCWA and our client the Urgent Care Association of America (UCAOA) have launched an “Urgency or Emergency” campaign. In addition to conducting aggressive media outreach and creating a visual infographic with compelling stats, we are helping UCAOA spread the word through its social media channels and member communications vehicles.

An #UrgencyorEmergency Twitter chat held on March 2nd allowed UCAOA to engage even further with patients and provide an opportunity for participants to learn about the topic directly from UCAOA’s urgent care experts. Patients were eager to learn about the relatively recent growth of freestanding emergency rooms, which look like urgent care centers but charge emergency room prices.

For even more info, follow UCAOA on Facebook and Twitter (@UCAOA).


Friday, March 4, 2016

Favorite Finds

From the 88th Academy Awards to Super Tuesday, politics dominated social media. Here are some of my favorite finds from the Twitterverse this week:
  • Political Predictions – Did Cision accurately predict the Super Tuesday results using its social media monitoring tools? Not quite, but with nearly half the states correctly forecasted, it lends some credibility to using such tools to understand the sociopolitical landscape. 
  • Oscars Drama – #OscarsSoWhite was a top trending hashtag this week, following the Academy Awards on Sunday night. Despite the buzz, brands avoided the diversity issues surrounding the show.
  • #SCOTUS Goes Viral – From House Minority Leader Nancy Pelosi to presidential nominee Ted Cruz, everyone had something to say about the vacant seat on the U.S. Supreme Court following the untimely death of Justice Antonin Scalia. In just one hour, President Obama’s tweet on the topic had more than 3,000 likes and 2,000 shares!
  • Politics [Not] In Print – A recent survey conducted by the Pew Research Center revealed that the majority of Americans have learned about the 2016 presidential election from broadcast outlets and social media. Newspapers, however, were ranked near the bottom.
  • Trump Card – Presidential nominee Donald Trump is crushing his rivals on social media. Regardless of users’ political stance, Donald Trump is taking over social conversations with hashtags such as #TrumpTrain, #NeverTrump, #AlwaysTrump and #Trumpertantrum. Many political commentators think Trump’s social campaign may be the reason for his staying power.

Wednesday, March 2, 2016

In the Mix…AAAHC Celebrates Milestone in Peru

Our client AAAHC is a leader in ambulatory health care accreditation in the United States, but globally they are known as Acreditas Global. The Acreditas Global brand reaches beyond U.S. borders to help hospitals, ambulatory surgery centers, medical centers, dental care providers and emergency care centers globally certify their commitment to high quality health care standards. Recently, Acreditas Global celebrated its first reaccreditation and LCWA was called in to help generate buzz for the Peruvian cancer treatment center that achieved the milestone: Aliada Contra El C├íncer. Working closely with our Public Relations Global Network partner RumboCierto in nearby Chile, we coordinated Spanish media coverage of the milestone in Peru, as well as English articles in U.S. based trade health media. The result? A celebration felt by accredited organizations, patients and health care leaders in multiple countries and increased awareness for our clients AAAHC and Acreditas Global.