First Alert Connects Home, Safety and Trust
Our client First Alert prides itself on the safety
and security that it offers to consumers, who trust its products to help them
protect what matters most. To ensure it maintains that trust, the company
conducts a Brand Trust Survey* each year, which compares the brand to others in
the safety arena. Good news coming out of this year’s survey, conducted in
January: First Alert still tops the list as the most trusted name in home
safety, and the most trusted brand in smoke, fire and carbon monoxide
protection. These findings are especially important as First Alert continues
its foray into the world of smart home products with its Onelink by First Alert brand. This
portfolio of Apple HomeKit-enabled
connected home products include the Onelink by First
Alert Wi-Fi Smoke + CO Alarm, which a significant majority of consumers
name as the first smart home product they would purchase for their home. With
more introductions to come in the Onelink by First Alert portfolio, we’re
excited to continue leveraging First Alert’s position as the most trusted name
in home safety!
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