Brands took the spotlight this week for reasons both good and bad. Here are some of my favorite finds from around the Internet this week.
- Facebook Reactions – The social media world was abuzz when Facebook launched its highly anticipated Reactions feature, which allows users to express their opinions on posts by choosing from “like,” “love,” “haha,” “wow,” “sad” and “angry.” So far it seems as if brands are jumping on board and are enjoying the tailored feedback.
- Starbucks Rewards – Starbucks announced plans to overhaul its rewards program and customers were not happy. While Starbucks claims that the changes were made based on customer feedback and will now honor those who spend the most money, many feel that the update is a slap in the face.
- JetBlue Unanimous Vacation - JetBlue got a lot of people talking when they posted about a recent promotion where they rewarded an entire flight with a free trip to a destination of their choice. The catch? All passengers had to come to an unanimous agreement about where they wanted to go.
- Selfie Shopping – New technology in the works from MasterCard may soon make it possible to make purchase online by posing for a selfie, eliminating the need to remember account passwords.
- Leap Day – With Leap Day taking place on Monday, the Internet was full of fun facts about the holiday. If you’re lucky enough to have a birthday on February 29, some brands are even offering you special deals.