Trex Teams up With Schools in Recycling Competition
As the world’s number one composite decking brand, Trex goes beyond simply creating beautiful and
environmentally responsible outdoor products. Trex also recycles plastic
materials such as bags, newspaper sleeves and case overwraps that have been
dropped off at commercial locations to turn into decking. In fact, a standard
16-foot Trex deck board contains recycled materials from approximately 2,250
plastic bags, making Trex one of the largest recyclers of plastic in the United
States.
In addition to its commercial recycling programs, Trex hosts
its annual Plastic
Film Recycling Challenge where hundreds of schools across the nation compete against each
other to recycle the most plastic film while learning about the importance of
recycling. Trex asked us to help spread the word about the
competition during the registration period.
Through targeted social media posts, forum posts on teacher
and education-related sites and traditional media outreach, LCWA generated 31
placements, resulting in over 500,000 media impressions. Additionally, our
efforts drove 84% of clicks to the registration website, which resulted in
several new schools signing up to participate in the challenge. During the last challenge,
participating schools recycled more than 167,000 pounds of plastic film, and
we’re hoping Trex will surpass that
total this year!
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