
After a week of LCWA-coordinated promotion, party
participants published more than 12,600 tweets using #PetCleaningUntangled
during the hour long party for an estimated 23.3 million Twitter impressions. Followers
re-shared tweets from Eureka with key product messages more than 3,700 times.
For more information about LCWA’s social media capabilities
and how we measure social media programs, please contact us.
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