Tuesday, January 19, 2016

In the Mix...A Worldwide Search Ends in Barcelona

At LCWA, we’re willing to go the distance for our clients. And in my case, that means 4,391 miles!  I recently traveled to Barcelona, Spain, to assist Life Fitness in naming the top personal trainer for 2015 at the Personal Trainers to Watch final judging event. The trip was the pinnacle of months of prep work and coordination for the team. In addition to drafting press materials and coordinating media relations, LCWA also took on the role of event planners – coordinating logistics and managing relationships with the competition’s judges, staff and finalists, over five countries and seven different time zones! In the end, the team’s hard work paid off with record-breaking results. With the goal of positioning Life Fitness as the top equipment manufacturer for personal trainers, facilities and exercisers, LCWA helped generate more trade media impressions and lifestyle media placements than ever before in the competition’s history. Just as rewarding, we helped our client shine by executing a flawless event that will undoubtedly become a cherished life-long memory for its participants. Click here to check out videos and learn more about the event.

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