Last month, the LCWA home products PR team helped to
spread holiday cheer around the latest and greatest Electrolux cleaning tool –
the Ergorapido Lithium Ion Brushroll Clean Xtra. With its stylish red paint job
and powerful performance, what could be a better holiday helper? The #ErgoTheHolidays holiday program included a two-part Twitter campaign and blogger partnerships.
The campaign proved to be a success, with our Twitter sweepstakes
sustaining user interaction over a two week period, and our Twitter party
adding 1,600 tweets to the chatter! The blogger campaign also helped to share
the cool features of the new Ergorapido and added more than 1 million
impressions to the campaign. Overall, LCWA helped generate holiday buzz and
nearly 10 million impressions for the Electrolux brand! That’s some festive
conversation!
Didn’t get to use the new Ergorapido in your holiday home? It just
so happens that it performs spectacularly on bare floors year-round. Find out
more at: www.electroluxappliances.com
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