- #WinterStormJonas – It was news last week, and just like the sheer mass of powder itself, the buzz stuck around. At least 48 people died in the storm, a quarter of a million customers lost power, and travel was sidelined into the early portion of the week. As if that wasn’t bad enough, D.C. isn’t taking it easy on bad parking jobs either. But there is one good bit of news from the storm – over 10 million Tinder matches were made. Let’s hear it for true love, people!
- Super Bowl 50 – The big milestone for the even bigger game is fast approaching. In anticipation, brands from Mini Cooper to Skittles have begun the process of unveiling their plans for advertising spots. And the biggest bets this year seem to be riding on pure celebrity power. Taking the pre-show spotlight include celeb partnerships like Liam Neeson for LG, Amy Schumer and Seth Rogen for Bud Light and Christopher Walken for Kia – in a spot entitled “The Walken Closet”. Genius.
- Standoff in Oregon – Since their seizure of the Malheur National Wildlife Refuge on January 2nd, the Bundy Oregon militia have remained in the news. The Bundy family, long known for their protests with government over land rights, had their month-long protest interrupted on Wednesday after an incident with police that killed one militia member. Leader Ammon Bundy was among the seven members arrested, and is now encouraging the rest of the armed group to “please stand down.” Watch for news from this story to trend on into the future.
- #OscarsSoWhite – Nearly two weeks ago, the Academy Award nominees were announced. Since then, the all-white nominations have set off a wave of controversy – encouraging many celebrities, including Spike Lee, Jada Pinkett Smith and others, to boycott the ceremony. This week, the buzz didn’t settle down, as President Obama gave his thoughts on the diversity issue in Hollywood.
- Beef Twitter – What is Twitter really for? That’s a question that reached a peak this week when Kanye West and Wiz Khalifa entered into some vulgar form of public beef – the likes of which originated as a result of another buzzworthy moment – Ye changing the title of his upcoming album from So Help Me God to SWISH, and finally, to WAVES. Twitter has long been an “insiders platform,” but this was enough to unite all Twitter users in the name of sweet, juicy beef.
Friday, January 29, 2016
Favorite Finds
Friday, January 22, 2016
Favorite Finds
- Remembering Martin Luther King Jr. – Monday marked the celebration of Dr. Martin Luther King Jr., and his “I Have a Dream Speech” is considered one of the most change-provoking speeches in history. Take a page from Dr. King with these public speaking tips from PR Daily.
- Nielsen Moving Onto Facebook – In an effort to better understand the TV industry, Nielsen is moving beyond Twitter and into Facebook to see what TV shows fans are talking about to create “social content ratings,” and eventually will also incorporate Instagram into their ratings.
- Winter Storm Jonas – The threat of Winter Storm Jonas is prompting preparation and panic as the National Weather Service has said more than 60 million people could be affected, with some places expecting more than two feet of snow – including Washington D.C. and Baltimore – leading to state of emergencies and stocking up on bread and alcohol in preparation for binge-watching Netflix.
- Best time for social content – Maximize social content visibility on Instagram, Facebook, LinkedIn, Pinterest and Twitter with the help of a great infographic from PR Daily on what time of day and in the week to post on each channel.
- Bad news for burritos – A lawsuit has been filed in California that claims Chipotle tried to cover up the norovirus outbreak last year which also has separately attracted the attention of the FBI. Chipotle has not provided any additional information, but they are closing all their stores on February 8 for an employee meeting to discuss new food safety protocols.
Tuesday, January 19, 2016
A Worldwide Search Ends in Barcelona

Monday, January 18, 2016
Helping Spread Holiday Cheer (And Cleaning Tips!)
Last month, the LCWA home products PR team helped to
spread holiday cheer around the latest and greatest Electrolux cleaning tool –
the Ergorapido Lithium Ion Brushroll Clean Xtra. With its stylish red paint job
and powerful performance, what could be a better holiday helper? The #ErgoTheHolidays holiday program included a two-part Twitter campaign and blogger partnerships.
The campaign proved to be a success, with our Twitter sweepstakes
sustaining user interaction over a two week period, and our Twitter party
adding 1,600 tweets to the chatter! The blogger campaign also helped to share
the cool features of the new Ergorapido and added more than 1 million
impressions to the campaign. Overall, LCWA helped generate holiday buzz and
nearly 10 million impressions for the Electrolux brand! That’s some festive
conversation!
Didn’t get to use the new Ergorapido in your holiday home? It just
so happens that it performs spectacularly on bare floors year-round. Find out
more at: www.electroluxappliances.com
Friday, January 15, 2016
Favorite Finds

It was a week of highs – like
the highest jackpot in Powerball history – and lows, like beloved celebrities
passing away unexpectedly. Here are just a few of the stories I found
interesting this week:
- Keeping an Eye on Periscope - Livestreaming apps like Periscope have generated a large meditation community – bringing an old practice into the modern era. In other Periscope news, starting this week, livestreaming videos automatically play in newsfeeds in Twitter’s iPhone app – the first major tie-in between the platforms since the livestreaming app launched last year. Periscope also announced that it has amassed 100 million live broadcasts since March 2015.
- Gone Too Soon - With the unexpected deaths of high-profile celebrities David Bowie and Alan Rickman, both social and traditional media have been abuzz all week with tributes – some funny, some poignant and all wonderful.
- Unlucky Numbers - With the Powerball craze sweeping the nation thanks to the largest jackpot ever, a related meme began circulating on social media channels claiming that poverty would become nonexistent if the winnings were split evenly among all Americans. The problem? The math was way off. (Three winning tickets were drawn on Wednesday night, rendering poverty nonexistent to the lucky winners – for now at least!)
- News about News - The media world saw the shuttering of Al Jazeera America and an announcement that the century-old The New Republic is for sale.
- State of the Politics - We’re closing in on the Iowa Caucuses, and the election continues to dominate the news cycle. This week also saw President Obama give his last State of the Union address (with a large focus on Michelle’s dress) – and today he’ll be interviewed by three YouTube stars. The interviews also will be streamed on the White House’s YouTube Channel and on the White House website.
Thursday, January 14, 2016
Promising Start to the New Year
Over the past several weeks, we helped one of our clients do just
that – thanks first and foremost to a marquee brand doing wonderfully
innovative things in the connected home space.
In concert with First Alert’s integrated marketing and
communications team, we laid the groundwork early, launching a core Onelink by First
Alert product and teasing other exciting, one-of-a-kind product
introductions that did not disappoint come show time. Getting a healthy jump on
outreach and having incredible assets – beautiful videos, diverse photography,
and well-written and detailed press materials – helped to ensure our collective
brand/agency team was a valuable resource to top-tier journalists covering the
show.
Additionally, participating in key media-facing events like
CES Unveiled and CES ShowStoppers ensured more quality time with media eager to
cover unique facets of exhibitors’ wares. Thanks to these events and a strong
presence at CES 2016, years of relationship building and highly skilled
interviewees from First Alert helped to generate half a billion impressions in one week. That’s an astounding
figure but so indicative of the level of innovation in the new Onelink by First
Alert products. So far, 2016 is
looking very promising!
Monday, January 11, 2016
Eureka Twitter Party Generates More than 12.6K Posts

After a week of LCWA-coordinated promotion, party
participants published more than 12,600 tweets using #PetCleaningUntangled
during the hour long party for an estimated 23.3 million Twitter impressions. Followers
re-shared tweets from Eureka with key product messages more than 3,700 times.
For more information about LCWA’s social media capabilities
and how we measure social media programs, please contact us.
Friday, January 8, 2016
Favorite Finds
Twitter dropped a crazy announcement, Bears legend Brian
Urlacher looks crazy with hair and how crazy is it that Rey was omitted by
Hasbro?!
- After Rey, the Star Wars’ heroine – a role model for young girls (and guys) everywhere – was left out of Star Wars Monopoly, people were not pleased.
- …and the Twitter crowd goes wild, as former Bear and famous bald person Brian Urlacher showed up with surgically enhanced hair. Cue the Seinfeld references!
- President Obama announced gun control measures and, as you may have guessed, people had various opinions about it!
- Say whaaaaaa? Twitter announced plans for a 10 THOUSAND character limit, up from 140! So we had to ask…
Thursday, January 7, 2016
Trex Teams up With Schools in Recycling Competition
In addition to its commercial recycling programs, Trex hosts
its annual Plastic
Film Recycling Challenge where hundreds of schools across the nation compete against each
other to recycle the most plastic film while learning about the importance of
recycling. Trex asked us to help spread the word about the
competition during the registration period.
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