Tuesday, October 27, 2015

In the Mix...LCWA Goes to Yonkers

The LCWA team just coordinated another successful trip to Yonkers, N.Y., to connect clients with influential staffers at Consumer Reports magazine – our third such trip in the past two years. During these mutually-beneficial meetings, participants glean insights into each other’s testing practices, discuss the evolution of a specific categories and review the products and technologies that are driving the field forward today. This is a great relationship builder for clients and a practice that can also provide insight into our clients’ own product development and testing processes. Consumer Reports reaches 4 million readers per issue with trusted, independent product ratings and guides that help consumers make informed purchasing decisions. 

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