Double the Fun with a “Two-Screen Sweepstakes”
Our client Snow Joe + Sun Joe regularly appears on day-long
QVC segments to sling super-hot deals on their high-quality, innovative, and
affordable outdoor tools. This presents the perfect opportunity to promote
these “Snow + Sun Joe Days” with our highly-engaged Facebook fan base. Giving
away products on Facebook at the exact same time that fans can watch the products live on TV – a two-screen sweepstakes – is an excellent way to rev up
fan enthusiasm and gain new fans for weeks to come. Here are some tips on
pulling it off.
- Be a tease: Give your fans just enough information
in the days leading up to the TV event. You want them to have a basic idea
about what’s to come, but also want them to be checking back regularly for
more details.
- Make a splash: The goal is to create a fun day.
Fans should know exactly when and where they can see your client on TV, what
they can win on Facebook and why they should make sure to stay “glued to both
screens.” Make sure you have custom graphics, theme and hashtag ready to go.
Encourage fans to share and interact for further reach.
- Double the pleasure: Whenever your client is on
TV, you need to be active on social media. Remind the fans that your client is
back on both screens and that they should both watch (for the great deal) and
enter to win. Consider running multiple individual sweepstakes that only last
as long as the segment will be on TV – this concentrated push yields intense
fan interaction.
- Do it live: Give your fans a total experience.
Take screenshots of the TV segment, post quotes and screenshots from the
segment as they are happening, ask for feedback and comments about what is being seen on TV, and reiterate the main messages and product
benefits as they are presented. This gives the fans a feeling that they are
special to you and that you appreciate them (which you do, right?).
Most importantly, have fun, engage constantly and be
loose! Being on TV is a large commitment, and your “two-screen
sweepstakes” social media plan should be epic and thorough.
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