Monday, October 5, 2015

In the Mix…AASM Snaps with Millennials

The American Academy of Sleep Medicine (AASM) often is a resource on the topic of sleep for top media outlets across the country. We recently worked with CNN.com on a story about pulling all-nighters (which is not recommended by the AASM, for the record!). The story appeared as part of a back-to-school special report on CNN’s Snapchat Discover channel, a Snapchat news resource that was launched earlier this year.The story was live for two days, which is consistent with the platform’s fast-moving nature, and reached more than one million people. It was a great way to get out our AASM messages out to younger audiences and educate them on the importance of sleep!

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