Decades in home products PR have helped our LCWA media relations team cultivate strong relationships with syndicated writers. When Eureka launched its new vacuum, the Eureka Brushroll Clean, we knew it would be a perfect fit for one of our favorite writers, Maggie O’Neill, author of the "Moms Gear" column for the Tribune News Service. Maggie writes thorough, honest and influential reviews, and it is always a pleasure to work with her. Her review of the Eureka Brushroll Clean was very positive – leading to excitement and high fives around the office when it appeared on the websites of more than 20 major daily newspapers. We expect it to run in print in several more over the next few months. This is another example of how media ties can help our clients accomplish their PR goals.