LCWA’s home
products team recently helped Trex host
a successful social media sweepstakes on Pinterest. Following changes
to Pinterest’s sweepstakes rules, we had to get creative on how we could
encourage people to enter the contest without requiring them to pin specific
content, so we decided to ask entrants to create a Pinterest board that showed
off their dream outdoor living space. Entrants also were encouraged to pin an
image from the Trex #NextDecks Sweepstakes Pinterest board and received an
extra entry for doing so.
The sweepstakes ran for four weeks and generated more than
1,400 entries. Upon completion, five winners were randomly selected to win a
piece of Trex Outdoor Furniture to
spruce up their outdoor living space. Trex saw its number of Pinterest
followers greatly increase and traffic to their website was significantly
boosted as a result of the sweepstakes.
No comments :
Post a Comment