As part of the Urgent Care Association of America’s (UCAOA) first National Urgent Care Awareness Month, we recently conducted a Twitter chat in partnership with popular mom/lifestyle blog Shibley Smiles. In addition to the lively discussion about when urgent care is appropriate and tips for finding the closest urgent care center (www.whereisurgentcare.com!), many participants tweeted their personal stories about their great experiences using urgent care. The chat informed participants about this affordable and convenient healthcare option for immediate but non-life threatening medical events, and generated more than 25 million Timeline deliveries and reached more than 630,000 Twitter users! We were thrilled to be a part of such a successful Twitter chat – and to help patients across the country be more #UrgentCareAware!