Recently, LCWA client Sun Joe “took over” QVC for #SunJoeDay, with four hours devoted entirely to the outdoor tools brand, and exclusive appearances throughout the day. Sun Joe offered four limited edition colors and great deals on its Electric Pole Chain Saw – an essential and popular tool for the spring season. The saw was a huge hit on TV, selling tens of thousands of units – and to capitalize with even more engagement – LCWA held a sweepstakes on Facebook utilizing the two screens: TV and computer/smartphone.
We kept Sun Joe Facebook fans updated on when Sun Joe would be appearing on QVC throughout the day, and held corresponding Pole Chain Saw giveaways on Facebook during the TV segments, while sharing the live-stream link and anecdotes from the segments. Fans were encouraged to post photos of themselves watching QVC on the Facebook page, and the entire day was documented live on the Facebook wall! The “two-screen sweepstakes” was very popular with fans, who expressed how much fun they had getting the chance to win this great product, while also having the chance to see it live on TV. Throughout the day, thousands of new and current fans participated, and the sweepstakes reached nearly 60,000 people!