After months
of preparation, the LCWA home products PR team
helped Eureka officially launch the Eureka Brushroll Clean last week – their
newest vacuum model featuring innovative self-cleaning
technology! Within hours, tech media were already abuzz online with
comments about the latest release in two great write-ups. CNET
associate editor Ry Crist posted an article on the vacuum and Brushroll Clean
Technology, and called out the features of Eureka AirSpeed and SuctionSeal
technologies. Meanwhile, Gizmodo
contributing editor Andrew Lizewski was so impressed with the vacuum that he
created a gif of the self-cleaning technology for his article and even quoted
the self-cleaning brushroll as “the greatest innovation in cleaning since the
housekeeper was invented.” Together, the placements yielded more than 54 million
impressions! 
Wednesday, April 29, 2015
In the Mix…Eureka Brushroll Clean Gets Techies Talking
After months
of preparation, the LCWA home products PR team
helped Eureka officially launch the Eureka Brushroll Clean last week – their
newest vacuum model featuring innovative self-cleaning
technology! Within hours, tech media were already abuzz online with
comments about the latest release in two great write-ups. CNET
associate editor Ry Crist posted an article on the vacuum and Brushroll Clean
Technology, and called out the features of Eureka AirSpeed and SuctionSeal
technologies. Meanwhile, Gizmodo
contributing editor Andrew Lizewski was so impressed with the vacuum that he
created a gif of the self-cleaning technology for his article and even quoted
the self-cleaning brushroll as “the greatest innovation in cleaning since the
housekeeper was invented.” Together, the placements yielded more than 54 million
impressions! 
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