On the heels
of daylight saving time on Sunday, March 8, LCWA client the American Academy of
Sleep Medicine (AASM) declared Monday, March 9, the second annual Insomnia
Awareness Day – reminding those who suffer from chronic insomnia that help is
available from the sleep team and an AASM-accredited sleep center. As a result
of LCWA’s outreach, our sleep experts were featured in influential consumer
outlets including The Wall Street Journal, the Daily Herald and Huffington Post. LCWA also coordinated a
Huffington Post blog piece from AASM President Dr. Timothy
Morgenthaler.
To reach even
more insomniacs suffering from sleep loss, LCWA coordinated a Twitter
#InsomniaChat, and secured a Wall Street Journal health columnist to
serve as moderator. The chat included more than 50 participants and earned more
than 470,000 timeline deliveries on Twitter.
Temporary
insomnia symptoms, which occur in about 30 to 35 percent of adults, can be
caused by a sudden change in schedule, such as the one-hour shift to daylight
saving time. LCWA shared tips to help Americans cope with the potential hour of
sleep loss and recommended options for seeking treatment for sleep illnesses.
As many as 10 percent of adults have a chronic insomnia disorder, which
involves ongoing difficulty falling asleep or staying asleep, or regularly
waking up earlier than desired, despite an adequate opportunity for sleep. For
more information on sleep illness or the AASM, visit sleepeducation.com.
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