In the Mix...Less Stress in Sunny Orlando

With the brutally cold winter we had in Chicago this year, we were happy to “escape” for a few days to warm Orlando to help the Jarden Pets Division launch its “Less Stress” rebranding at the annual Global Pet Expo. The booth served as a nexus for four pet-focused brands under the Jarden umbrella and featured a “Less Stress Lounge” complete with ample seating, free chair massages and “Less Stress Kits” filled with items like compression masks to help visitors relax. LCWA was charged with coordinating the media for the show and during the two days met with several trade and consumer outlets to walk editors through the new positioning and introduce them to the available products from First Alert for Pets, Healthy Home Solutions, Oster and Oster Professional. We brought the warm weather back with us to Chicago and are looking forward to turning the “hot” leads from the show into spring/summer coverage.