Less Stress in Sunny Orlando
With the brutally cold winter we had in Chicago this year, we were happy
to “escape” for a few days to warm Orlando to help the Jarden Pets Division
launch its “Less Stress” rebranding at the annual Global Pet Expo. The booth served
as a nexus for four pet-focused brands under the Jarden umbrella and featured a
“Less Stress Lounge” complete with ample seating, free chair massages and “Less
Stress Kits” filled with items like compression masks to help visitors relax.
LCWA was charged with coordinating the media for the show and during the two
days met with several trade and consumer outlets to walk editors through the
new positioning and introduce them to the available products from First Alert for Pets, Healthy
Home Solutions, Oster and Oster Professional. We brought
the warm weather back with us to Chicago and are looking forward to turning the
“hot” leads from the show into spring/summer coverage.
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