With distribution in 42
countries around the world, Trex – the world’s largest manufacturer of
high-performance composite decking – is no stranger to the global marketplace.
To support Trex’s presence at the 2015 BAU Trade Faire in Munich, Germany, LCWA
teamed with our international PRGN agency partners to promote the brand and its latest composite
decking products and outdoor living solutions.
Thanks to the collective
efforts of the international Trex PR team, the Trex booth at BAU hosted editors
representing more than 25 print and online publications from throughout Europe.
Media outlets in Germany, France, Switzerland and the United Kingdom all were
eager to share the Trex story with resulting media coverage already exceeding
four million impressions – including features in the U.K.’s Building News and Switzerland’s gplus magazine.
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