Each year, the International Builders’ Show (IBS) serves as an ideal opportunity for us to kick off the outdoor living season on behalf of our client Trex with the many media that attend the high-profile show. This year was no exception. In fact, at last month’s event in Las Vegas, the LCWA team attracted more media to the Trex exhibit than ever before, effectively securing and conducting dedicated tours with editors from 30 different media outlets over the course of two days. Additionally, our concentrated PR efforts garnered valuable pre-show and at-show coverage delivering more than 18 million media impressions before the show even started and 11 placements during the course of the show, ranging from coverage in industry trades to a story in The Washington Post. The PR team is actively following up on the many leads generated during the show and focusing on turning those leads into additional coverage for Trex in magazines, websites and on TV leading up to the crucial spring selling season.