Here’s further proof that public relations provides return on investment. In the January issue of Pet Age, a business-to-business magazine forthe pet industry, LCWA client First Alert for Pets is quoted in a marketing-related column attributing sales and awareness of the Bark Genie product directly to the PR team’s efforts:
“Positive online reviews and buzz created by our public relations team has certainly helped drive the sales and the brand awareness.”
Last year the PR team worked with the brand to launch the Bark Genie product and used a variety of media tactics to drive PR coverage through consumer and trade channels. The product was well-received by media and the campaign ended with tens of millions of impressions. Ultimately the product, which initially was available only in select Walmart stores, picked up full distribution with the retail giant.