Thursday, February 12, 2015

In the Mix...Electrolux Cleans Up on GMA “Deals & Steals”

LCWA coordinated a limited time offer for Electrolux’s newest limited edition Ergorapido on Good Morning America today. The brand’s outdoor chic Ergorapido Limited Edition Realtree Xtra Camo vacuum appeared on Good Morning America’s “Deals and Steals” segment this morning with an exclusive 50% price tag, reaching more than 4.7 million viewers live and generating more than 291,000 online impressions. Style-savvy contributor Tory Johnson and GMA co-host Michael Strahan admired the vacuum as a “Must Have for the Home” – with Tory highlighting its unique pattern and 2-vacuums-in-1 design and Michael commenting on how the pattern “makes a man want to clean.” With spring cleaning just around the corner and fashion magazines heralding camo as “the new neutral,” we couldn’t agree with you more, Michael!

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