Wednesday, December 23, 2015

Favorite Finds

It’s a short work week for many – if not most – American workers. But the twittersphere doesn’t slow down for anyone! Here are some of my favorite finds from the penultimate week of the year!
  • Mashable has created a 90-second montage of the year’s news in review. It’s not been an easy year, quite clearly, but December ends on more of a high note. Thanks, Star Wars.
  • These mobile marketing statistics are supposed to move us to action. Some of the data is seemingly out-of-date, but nonetheless there are some eye-opening numbers. Case in point, according to Dynatrace, 74 percent of mobile users will only wait five seconds or less for a webpage to load!
  • A new study shows that the majority of executives say PR and communications teams – not marketing departments – are best suited to handle social media channels for their companies, an increase over a similar study conducted two years ago. Collaboration and integrated messaging are key in my book!
  • The musical “Hamilton” has generated more than 1 million tweets this year! We are so excited for its planned extended run in Chicago!

Happy Holidays to all! 

Friday, December 18, 2015

Favorite Finds

‘Tis the season for year-end roundups, 2016 predictions and the start of the holiday movie season (Star Wars!). Here are some of my favorite finds for the week:
  • Use the Force: The Force is strong with savvy communicators. PR Daily provided five tips on how to become a Jedi—er, PR Master.
  • Survey Says: More business executives want PR pros handling their brand’s social media according to a recent survey from staffing firm The Creative Group.
  • Reviews Roundup: Star Wars fans will be delighted to hear that the movie is receiving critical acclaim. Mashable compiled several early reviews.
  • On Trend: Staying on top of your PR game means keeping up with the practices shaping the industry. Forbes provided a list of seven major digital PR trends to watch out for in 2016.
  • Top 12 List: There were many PR brand crises in 2015. Here’s a purely subjective list of some of the year’s top stories covered by PR News.

Friday, December 11, 2015

Favorite Finds

As we near 2016, the Twitterverse is already buzzing with top 2015 lists and reflections on another year gone by. Here are my favorite finds from this week!
  • Mr. and Mrs. Obama’s Top Pop Culture Picks – The President and First Lady shared their favorite movies, songs and TV shows from 2015. Plus, watch POTUS eat salmon that had been chewed on by a bear!
  • Readers’ ChoiceThe New York Times published its 50 most popular articles from this year.  Instead of counting clicks, the stories that readers spent the longest time reading made the cut as the favorite NYT articles of 2015. Leading the list are stories from the “Modern Love” column.
  • Video Killed Social Reading – Facebook and Twitter users spent significantly more time than ever this year watching videos. GoPro cameras were a hot commodity, investments in video-streaming companies doubled and Periscope skyrocketed, with Apple naming it “App of the Year.
  • Chipotle Crisis Continues – For another consecutive week #Chipotle trended on Twitter as critics analyzed the company’s PR approach to crisis communications. According to a PR Daily article, several consumers think the CFO should show more compassion.
  • Twitter Politics – The Wall Street Journal published Twitter’s top social media moments from 2015. Check out the trending moments from the year that were central to the U.S. political landscape.

Thursday, December 10, 2015

First Alert Links Home Safety to the Smart Home Revolution

Our client First Alert is well-known for safety products like smoke alarms, carbon monoxide alarms and fire extinguishers – it is the most trusted name in home safety, after all! The recently launched Onelink by First Alert portfolio of connected home products continues that legacy of safety and innovation, and the First Alert LCWA team is now in the throes of launching it to media – starting with the Onelink Wi-Fi Smoke + Carbon Monoxide Alarm.

The only smoke and CO alarm that works with the easy-to-use, secure and smart home platform of Apple HomeKit, this new alarm is making a big splash with tech and home media alike, with stories in The Verge, MacWorld and more. From coordinating a multi-media news release showcasing the alarm’s key features and stylish design to scheduling deskside meetings with hand-picked NYC contacts and reaching out to priority media, the team is spreading the word about this exciting introduction from First Alert! Up next: the 2016 Consumer Electronics Show in Las Vegas!  

Friday, December 4, 2015

Favorite Finds

As winter finally rolls into Chicago with flakes, flurries and a rush of holiday shoppers, here are my favorite finds from this week!

  • Pantone’s Color of the Year for 2016 – As we prepare to deck the halls, Pantone has announced their color of the year for 2016. And this year they have chosen two: Rose Quartz and Serenity. Pantone chose Rose Quartz and Serenity as they produce a balance between a warmer embracing rose tone and the cooler tranquil blue, creating connections as well as a soothing sense of order and peace.
  • E.coli Frenzy – What was originally a recall at only few Chipotle stores in the West has launched into recalls related to celery products in 18 states. Other chains affected now include: Costco, Safeway, Starbucks, Target, Walmart and 7-Eleven. A great PR reminder that a few days can change the whole story.
  • Lolla Celebrates 25 Years – In celebration of it’s 25 year anniversary as a world-renowned music festival, Lollapalooza announced an additional concert day for the 2016 edition in Chicago’s Grant Park, which in total will feature more than 170 musical performances over four days – running July 28 – 31, 2016.
  • Facebook Live is out! – After letting journalists and celebrities try out Periscope’s competitor, Facebook began testing Live – it’s version of live streaming – with average iOS users on Thursday. What makes it different is that only close friends receive a notification, and videos are permanently saved. Also out now is Collages, which lets you post multiple photos and videos as tiles. Facebook is trying to stay current with Snapchat, Periscope, Meerkat and even Twitter!
  • Best Restaurants in America – Open Table has released their top 100 best restaurants in America based on more than five million reviews and more than 20,000 restaurants! Of those three are in Chicago: Bavettes, Boka and Les Nomades. Definitely adding these places to the dining wish list!

Tuesday, December 1, 2015

Recent LCWA-penned Bylines in Medical Trades

LCWA client the Accreditation Association for Ambulatory Healthcare (AAAHC) is seeking to position its leadership and staff as thought leaders in medical accreditation. To accomplish this task, LCWA has ghostwritten a number of bylined articles on topical issues in key service areas and successfully placed them in targeted medical trade publications. In the last month alone, LCWA has placed three AAAHC-bylined articles, which appeared in Modern Healthcare, Medical Economics and Review of Ophthalmology. Each article presents valuable information to readers while also furthering the mission of AAAHC. For more examples of recent LCWA media placements, visit our Pinterest board.

Wednesday, November 25, 2015

Favorite Finds

Happy Thanksgiving! It’s an abbreviated week for LCWA, but we still had time for some favorite finds. Here are mine for the week.
  • Now you see it, now you don’t– Facebook is reportedly testing Snapchat-type disappearing messages with its users in France, Mashable reports.
  • More Facebook expansions – In its never-ending quest to be the one social media platform that rules them all, Facebook is also expanding its video features. PR Daily has best practices for the expanded video platform.
  • Writing refresher Poynter provides tips for better organization. It’s a blog post which will help any storyteller – journalist or PR pro.
  • Uber crisis management – Uber has been the subject of brutal PR this past year, and part of its strategy for handling the blowback is to establish a safety advisory board.

Monday, November 23, 2015

First Alert Raises Awareness with Fire Prevention Month

It’s a dangerous scenario that is, unfortunately, all too common – a homeowner deliberately deactivates a sounding smoke alarm and leaves the device disabled, opening up the entire household to a high risk potential for undetected smoke and fire. During October’s Fire Prevention Month, First Alert and the LCWA PR team encouraged homeowners to “double team their safety” by updating their alarms to the new First Alert 10-Year Dual Sensor Smoke and Fire Alarm. The team also underscored the importance of checking smoke alarms and following national installation guidelines.

The National Fire Protection Agency (NFPA) and other local and national safety advocates recommend installing dual-sensor alarms, such as the new alarm from First Alert, because they provide the best potential for early detection of all types of common household fires while helping to reduce the number of non-emergency or nuisance alarms. Make sure that your home is protected from fire by following the guidelines set by the U.S. Fire Administration (USFA), which recommends that homes have smoke alarms installed inside every bedroom, outside each sleeping area and on every level of the home, including the basement, and one CO alarm on each level and in each sleeping area. To put this into perspective, the average-sized home in America – a two-story, three-bedroom house – needs a minimum of five smoke alarms and four carbon monoxide alarms.

Looking to upgrade your smoke and CO alarms? You can pick up the latest from First Alert at

Friday, November 20, 2015

Favorite Finds

Happy Friday! As Chicago braces for its first snow of the season, here are my Favorite Finds of the week. They may not keep you toasty, but at least they’ll distract you from the cold!
  • So Long, Sun: Chicago’s glorious brush with Ibiza-like temperatures is coming to an abrupt end this weekend, as forecasters predict between two and six inches of accumulation starting Friday evening. Sounds like the perfect night for a Netflix binge.
  • Let’s Hug it Out: Forgo the handshake – an @ChicagoBlueSky poll shows 56 percent of workers are in favor of hugging in business settings. In my opinion though, nothing trumps a good fist bump for a job well done.
  • Gram It: @ThrillistChi crunched the numbers to determine the 30 most Instagrammed places in Chicago. Considering the stream of tourists we can see from our offices visiting Millennium Park each day, we’re shocked “The Bean” isn’t #1.
  • Keep it Brewing: A new study conducted by the American Heart Association found that higher consumption of coffee could reduce the risk of deaths due to cardiovascular disease, neurological diseases. So go ahead and order that Venti.
  • Hail to the Chief: Our very own Alison Bruder (@AlisonHamer) was named the president of PRSA Chicago. First order of business: an office-wide celebration with cake (and fist bumps). Congrats, Alison!

Friday, November 13, 2015

Favorite Finds

Happy Friday the 13th! As we wrap up this week on a superstitious note, here are some of my favorite stories from around the web:

  •  Freaky Friday: The official term for the fear of Friday the 13th is Friggatriskaidekaphobia, but this is only one of many interesting facts about this bad luck holiday.
  •  Tis the Season: The notorious Starbucks holiday cups were in the news this week when people claimed that Starbucks tried to start a war against Christmas after the company opted for a sleek red cup design without traditional holiday motifs. Meanwhile, Target received critiques for its “Obsessive Christmas Disorder” sweater and Bloomingdales left many wondering how its new holiday ad even got published.
  • Pinterest Update: Pinterest got an update and now offers a visual search function, which allow users to focus in on something specific within a photo to find similar pins. Launched just in time for the holidays, Pinterest is hoping that this new tool will help to increase the visibility of buyable pins while pinners are browsing for d├ęcor and gift inspiration.   
  •  YouTube Music: YouTube jumped on the music-streaming bandwagon with the announcement of its new service. With both a free and paid version, YouTube Music is now the newest competitor of Spotify and Apple Music.  
  • Box Office Blunder: If you’re looking for a good film to see this weekend, it’s best to avoid “By the Sea” starring Angelina Jolie and Brad Pitt. Receiving only a 24% rating on Rotten Tomatoes along with several other one-star reviews from critics, this may be a movie that Jolie and Pitt hope to soon forget. 

Thursday, November 12, 2015

Eye Health Life Health Coalition Wants All Eyes on Health

LCWA client Eye Health Life Health Coalition is working to open people’s eyes – about the importance of eye health. This recently-launched, Chicago-based Coalition brings together health, social service and community business leaders as well as primary care providers, optometrists and ophthalmologists to spread awareness of the correlation between eye health and a number of serious chronic issues.

We’re excited to work with the Coalition to launch a marketing program, to take place over the next few months, to educate area audiences about the overall link between eye health and overall health. This initial announcement campaign includes a media rollout and targeted advertising campaign – and is just the beginning of an ongoing effort to raise awareness about the importance of keeping eyes healthy.

Friday, November 6, 2015

Favorite Finds

There were so many great stories in the news and on the net this week - from actress Leah Remini pulling back the curtain on Scientology to the cleaning of the Seattle gum wall. Here are a couple of others that caught our attention:
  • Republicans v. Reporters – Presidential candidates from the GOP declared war this week on what they have referred to as “lamestream” media. Representatives from most of the Republican presidential campaigns met for a post-debate Airing of Grievances and subsequently drafted a list of demands for future debates. The response from media? Be careful what you wish for!
  • Amazon Accelerates Black Friday – Expanding on the success of the Amazon-created sales holiday Prime Day earlier this year, Amazon announced it’s now launching a dedicated Black Friday Deals Store where Amazon Prime members will get early access to some of the best discounts.
  • Don’t Shoot the Messenger (App) – Messenger apps have experienced exponential growth over the past several years and, according to Social Media Explorer, may represent the future of marketing. With Facebook announcing ambitious plans to expand its own Messenger app to new heights, it might be time to consider the potential of this medium for reaching and engaging a new generation.
  • Infatuation with Infographics – Have you ever wondered why we all seem to love infographics? The team at NeoMam Studios did some digging into this question and compiled an infographic (what else?) on the science behind why our brains crave these beautiful displays of data points.
  • Breaking news from Facebook – Facebook announced this week that its next app will alert users to breaking news. The social networking giant is partnering with an array of big media brands, including CNN, Mashable, CBS, The Washington Post and Vogue, to introduce an app called Notify, which will go live next week. According to PR Daily, this could be a sign of great things to come for PR, marketing and communications professionals.
  • Parents at Work?Thursday marked “Bring Your Parents to Work Day,” an event created by LinkedIn to allow parents a glimpse into what their children do at work. While seemingly harmless, this event sparked a series of fun, yet mixed reviews from media. We particularly enjoyed these two from the Huffington Post (Pro) and Inc. (Con).

Tuesday, November 3, 2015

AASM Makes Waves on Twitter

LCWA recently helped AASM with two successful Twitter campaigns to raise awareness about new recommendations for adults to sleep seven or more hours per night. The first involved a #7andUp Twitter chat with AASM president Dr. Nathaniel Watson, CDC expert Dr. Anne Wheaton, the Sleep Research Society and moderator Huffington Post Healthy Living to discuss the new recommendations and overall importance of healthy sleep. This was followed closely by a Twitter sweepstakes that involved funny, lighthearted comments of individuals for #YouKnowYouNeedSleepWhen, which was also paired up with the help of bloggers to spread the awareness of healthy sleep. LCWA worked with AASM to create timely tweets and images to help spread the hashtag and promote the giveaway on Twitter.

The Twitter chat reached more than 18.3 million timeline impressions, and the sweepstakes ran for two weeks and generated more than 1,200 entries and 2.2 million timeline impressions. Upon completion, one winner was randomly selected to win a gift card and sleep pack to help them drift off -- hopefully for the seven (and up!) hours of healthy sleep they need per night!

Friday, October 30, 2015

Favorite Finds

October wrapped up with a festive Halloween week - from crowdsourced costume contests to music video parodies. Here are some stories that I found most interesting:
  • A Helping Hand for Halloween – Let's face it - there's nothing worse than meeting another person at a Halloween party with the exact same look. But never fear! Google is helping festive partygoers plan ahead this year after launching the Frightgeist - a crowdsourced statistics map of the most popular Halloween costumes by location. The tool has been a top trend all week, so expect some nice variation at your respective parties on Saturday! That being said...if you want to ditch that mummy outfit, you'd best get moving.
  • It's the Great Space Rock, Charlie Brown! – In more Halloween news, a giant asteroid (nearly 1,300 feet wide) will come zooming past the earth at 22 miles per second on the 31st. At 300,000 miles from Earth, it may be further away than the moon, but many people are rightfully wigging out. Happy Halloween, everyone!
  • Speaker Up! – In one of the biggest stories of the week, Rep. Paul Ryan was officially sworn in on Thursday as the 54th Speaker of the House after he got the votes of 236 House of Representatives members. The news comes alongside the rolling out of a new budget deal, which passed in the Senate on Friday morning and may make Ryan's job a bit easier.
  • Almighty Trees and Happy Accidents – In order to capitalize on the millions of Bob Ross fans across the globe, streaming platform Twitch began streaming all 403 episodes of the PBS cult hit at 5 p.m. on Thursday. That's over 200 hours, people. Make sure to tune in and watch magic hit the canvas.
  • Hotline Bling-ed – Even if you're not a fan of Drake, you've probably already seen some terrific parodies of his latest music video - Hotline Bling. My favorite? The Cosby Show.

Tuesday, October 27, 2015

LCWA Goes to Yonkers

The LCWA team just coordinated another successful trip to Yonkers, N.Y., to connect clients with influential staffers at Consumer Reports magazine – our third such trip in the past two years. During these mutually-beneficial meetings, participants glean insights into each other’s testing practices, discuss the evolution of a specific categories and review the products and technologies that are driving the field forward today. This is a great relationship builder for clients and a practice that can also provide insight into our clients’ own product development and testing processes. Consumer Reports reaches 4 million readers per issue with trusted, independent product ratings and guides that help consumers make informed purchasing decisions. 

Friday, October 23, 2015

Favorite Finds

This week LCWA made waves in media and Chicago PR circles, while blockbusters from 30+ years ago swept social media. Check out my favorites from the Twitterverse this week:
  • Big Screen Blasts from the Past Remember back in the early eighties when American culture went crazy for Yoda, Jedi knights, time-traveling cars and big haired girl rock bands? Oh wait, that was this week... It all started on Monday when the highly anticipated Star Wars #TheForceAwakens trailer released to the tune of 17,000 tweets per minute and 4.1 million views nearly overnight. Then we went #BacktotheFuture on Wednesday with major media outlets including “Today” and USA Today analyzing the movie’s predictions about our 2015 lifestyle (read here why it killed on social media). With all this buzz, it was easy to miss the crickets that welcomed the not-outrageous “Jem & the Holograms” remake. Tough week to be an 80’s remake flop.
  • Happy #HyrbidDay With all the pop-culture observances this week, we decided to throw our own into the mix. If you missed our team’s creative and crazy social blitz for the launch of client Snow Joe’s new hybrid gas and electric snow thrower, check out content highlights with Snow Bro here.
  • Selfies of the Future – 2016 could be the year selfies get a practical purpose. Mastercard is currently running a pilot program for “Selfie Pay” technology that would allow customers to authorize transactions using photos of themselves instead of passwords.
  • Duck Tails for Tots – Parents of young children this week may have noticed the PR push from Cartoonist Brian Gordon for his Fowl Language comics. Sites like Upworthy and Buzzfeed posted rounds ups of his best depictions of life with young ducklings and, let’s be honest, it got real very fast for those of us with three year olds.

Tuesday, October 20, 2015

Reflections on My Teenage Years

I recently celebrated a special work anniversary: 13 years with LCWA. As I enter my “teenage years,” I think about how PR has changed just since I’ve been working. We used to build media lists using the Bacon’s books, collected and sorted hard-copy press clippings, and faxed press releases. Facebook, YouTube and Twitter – not to mention Pinterest, Snapchat, Instagram and even the iPhone – did not exist when I started my career. All industries evolve and adapt to contemporary ways of conducting business, but the changes have seemed particularly major in ours. We have conceived new program ideas, broadened our outreach to include bloggers, YouTubers and Instagram influencers. And throughout, I have been challenged to learn, grow, adapt and ultimately deliver results to a variety of clients in countless business disciplines and sectors.

Few workplaces could give a person the growth and learning opportunities that I have enjoyed. Nor could many put me in front of top-tier business media, the latest generation of YouTube influencers and legislative aides to local and state lawmakers within the span of an hour.  LCWA does. My “childhood” has been rich and fulfilling. Bring on the teenage years! 

Friday, October 16, 2015

Favorite Finds

Politics and sports have kept us all on our toes this week! Below is a round-up of some of the most interesting stories of the week - including a few that don't relate to Presidential debates, or the Cubs:
  • #DemDebate - This year's first Democratic Presidential Debate was held this week, and of course it was a hot topic on social media. With live tweeting from the Donald, massive boosts in followings for Bernie Sanders and a hot Instagram pic from Hillary, the debate was clearly on people's minds.
  • YouTube Star - Speaking of Hillary, according to a recent report, she leads the pack of candidates (in both parties) in views of videos on YouTube.
  • Girl Power - The powerful essay from superstar Jennifer Lawrence - who weighed in on gender double-standards in Hollywood - hit a nerve, and got people talking.
  • For the Love of Gum - A romantic video from Extra Gum went viral because of its unexpected sweet story.
  • Change is in the Air - From more videos on Facebook to updates to place pins on Pinterest, our favorite social channels keep us on our toes - even as young people may be changing how they use social.
  • ...Last but not Least - Chicago is abuzz after the Cubs' NLDS victory - and so is social media. Here are some of the best reactions to this week's historic wins.

Thursday, October 15, 2015

InMovement Gets a “Standing” Ovation

How much of the day do we spend sitting at work? That’s the question being posed by our client InMovement, and the answer isn’t pretty. In fact, Americans are sedentary for at least 21 hours a day.

As a PR firm with experience in promoting health initiatives, we recently began work with InMovement to help spread the word on a healthier work lifestyle, and to help launch their brand new line of standing desks – more specifically, standing desktops, which are able to be integrated with an existing office setup.  After sharing the message of a non-sedentary working environment and the benefits of standing desks, featured the new products and brought the message to more than 2 million readers!

We look forward to seeing more people get on their feet in the coming weeks!

Monday, October 12, 2015

Double the Fun with a “Two-Screen Sweepstakes”

Our client Snow Joe + Sun Joe regularly appears on day-long QVC segments to sling super-hot deals on their high-quality, innovative, and affordable outdoor tools. This presents the perfect opportunity to promote these “Snow + Sun Joe Days” with our highly-engaged Facebook fan base. Giving away products on Facebook at the exact same time that fans can watch the products live on TV – a two-screen sweepstakes – is an excellent way to rev up fan enthusiasm and gain new fans for weeks to come. Here are some tips on pulling it off.
  • Be a tease: Give your fans just enough information in the days leading up to the TV event. You want them to have a basic idea about what’s to come, but also want them to be checking back regularly for more details.
  • Make a splash: The goal is to create a fun day. Fans should know exactly when and where they can see your client on TV, what they can win on Facebook and why they should make sure to stay “glued to both screens.” Make sure you have custom graphics, theme and hashtag ready to go. Encourage fans to share and interact for further reach.
  • Double the pleasure: Whenever your client is on TV, you need to be active on social media. Remind the fans that your client is back on both screens and that they should both watch (for the great deal) and enter to win. Consider running multiple individual sweepstakes that only last as long as the segment will be on TV – this concentrated push yields intense fan interaction.
  • Do it live: Give your fans a total experience. Take screenshots of the TV segment, post quotes and screenshots from the segment as they are happening, ask for feedback and comments about what is being seen on TV, and reiterate the main messages and product benefits as they are presented. This gives the fans a feeling that they are special to you and that you appreciate them (which you do, right?).
Most importantly, have fun, engage constantly and be loose! Being on TV is a large commitment, and your “two-screen sweepstakes” social media plan should be epic and thorough.

Friday, October 9, 2015

Favorite Finds

 It was a great week in Chicago! Here were my favorite trending topics:
  • #FlyTheW: There was huge build-up for the Cubbies’ convincing victory over the Bucs in the Wild Card Game – plus a cool hashtag emoji. Meet me in St. Louis.
  • Holy PR: The #CoolPope’s historic visit to the states led to a nice PR boost for the Catholic Church.
  • How About Them Cowboys: Domestic violence idiot Greg Hardy returned to the Cowboys after serving a suspension and immediately said some dumb things without even apologizing or showing remorse.
  • Book Club: Check out these five fall reads for PR pros.
  •  Grab Some Bench: Uber-confident and historically-great Cubs ace Jake Arrieta shut Pirates' fans down on Twitter leading up to the Wild Card Game, then backed up the smack talk with a complete game shutout. 

Monday, October 5, 2015

In the Mix…AASM Snaps with Millennials

The American Academy of Sleep Medicine (AASM) often is a resource on the topic of sleep for top media outlets across the country. We recently worked with on a story about pulling all-nighters (which is not recommended by the AASM, for the record!). The story appeared as part of a back-to-school special report on CNN’s Snapchat Discover channel, a Snapchat news resource that was launched earlier this year.The story was live for two days, which is consistent with the platform’s fast-moving nature, and reached more than one million people. It was a great way to get out our AASM messages out to younger audiences and educate them on the importance of sleep!

Friday, October 2, 2015

Favorite Finds

What a week! Despite the seemingly non-stop coverage of the Supermoon Eclipse, the Pope’s U.S. visit, and the tracking of Hurricane Joaquin, there were a few other stories and events that made headlines this week. Here are a couple that caught our attention:

  • Another Facebook Hoax: Don’t believe the latest wave of status updates. By copying and pasting a short post in legalese about your privacy settings on Facebook, it turns out you will not, in fact, make the photos and videos you’ve posted more private.
  • Polo Power Play: Fashion icon Ralph Lauren announced this week that he will be stepping down as CEO of his company, handing the executive reins over to Stefan Larsson, who was previously the global president of Old Navy.
  •  Trump vs. Fox: The ongoing tiff between GOP frontrunner Donald Trump and Fox News escalated this week with a series of on-again, off-again interview confirmations and cancellations that rivaled a Hollywood romance. Time will tell if they kiss and make up.
  • Quenching A Social Media Thirst: The University of Florida spent the week toasting the golden anniversary of Gatorade, with its observance spilling over into the social media world. Here are just a few samplings, with more to come in the run-up to tomorrow night’s Florida-Ole Miss game at The Swamp.
  • Successful Separation: shared some heartwarming images of previously conjoined twins Maria Clara Oliveira Santana and Maria Eduarda Oliveira Santana who were successfully separated in Brazil earlier this month. Something sweet to end the week!

Thursday, October 1, 2015

In the Mix…Buzzing for Gel Bee

At LCWA we like our clients to “bee” the center of attention, and last month we helped our client Gel Bee do just that. Through Pinterest content curation, a Pinterest sweepstakes and promoted posts we helped Gel Bee increase its brand awareness and gain new followers.

The Gel Bee team seeded gel pens and collected user-generated content (UGC) throughout the summer to post on the brand’s new Pinterest page. The result is a personal peek into the possibilities with the pens.
In addition to creating and cultivating content, the LCWA team conducted a Pinterest promotion. The Gel Bee “Bee Colorful” Sweepstakes proved to be a great way to launch Gel Bee in the social arena while building awareness for the brand among qualified and engaged consumers. During the four week promotion, with a mix of organic and promotional pins, we increased Pinterest followers by 23 times, generated more than 100,000 direct impressions and stimulated social sharing. 

Also, to continue inspiring new content, we sent each winner a “Gel Bee Colorful” Coloring Book and encouraged them to color a page with their new Gel Bee pens and send it back to us for posting.

We look forward to more buzzworthy activity in the coming weeks!

Monday, September 28, 2015

In the Mix…De-Cluttering The Garage for National Clean Out Your Garage Day!

Most homeowners know the feeling: with the summer season winding down and cooler temperatures setting in, a random assortment of junk has piled up in the garage. This year, the LCWA home products PR team helped combat “seasonal garage disorder” with our client The Lehigh Group by promoting National Clean Out Your Garage Day on September 12. This annual observance – now in its seventh year – reminds Americans every fall to organize the garage before the winter months.
The program was a success, with syndicated pick-up from prominent home reporter Alan Heavens and placements in priority outlets like This Old House (pictured right), The Detroit News, Houston Chronicle and The Record and Herald News. In all, our team secured more than 79 million impressions for the brand. Due to our outreach, media have been buzzing about the latest garage cleaning and timely organization tips, as well as the latest organization tools from Crawford.

Miss out on this year’s National Clean Out Your Garage Day? Don’t worry! You can still pick up what you need to get the job done, from

Friday, September 25, 2015

Favorite Finds

So much good insight amidst a week of big news! Here are my favorite finds from the week in PR headlines … and a few non-work related articles, too!
  • An insightful article advocates for continued emphasis on earned media relations in conjunction with integrated content marketing and “brand journalism” of the day. Here’s a “bottom line” for clients: it’s cost-effective and successful, not to mention useful for social media channels and imperative to help build credibility.
  • For integrated marketing communications professionals, mobile continues to grow in importance. These mobile statistics won’t come as a surprise to some, but I like this one in particular: according to Loyalty360, “46% of consumers are less likely to comparison shop when using a company’s branded app.”
  • This social media infographic neatly summarizes the state of social media in 2015. A personal favorite? Buyable pins on Pinterest.
  • The classic tome is now on e-reader! AP Stylebook – what will you do with your printed versions?
  • The Art Institute of Chicago and cultural institutions across the nation have heralded local celebrity architect Jeanne Gang. Time Out Chicago gave us a look at a future neighbor of ours! Spectacular!
  • Interested in fall foliage? Galena is among these small cities Country Living highlighted. Check out the photos – they will make you yearn for a Sunday drive.